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Dianna Huff

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Principal, DH Communications, Inc.

98 points

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across ...

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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Jan. 3, 2012

Dianna Huff and 22 other people answered this question

What are your tips for social media business etiquette?

Doug, Your link doesn't seem to be working.

Customer Service

Nov. 18, 2011

Dianna Huff is now following sachin sharma and 6 other people

Nov. 18, 2011

Dianna Huff and 7 other people answered this question

What is the general view on an appropriate cost per month to outsource SEO for a small business?

Marce -- It really depends on what you're looking for. Small businesses who call me with SEO questions have an idea that they need "keywords" in their tags, but that isn't what SEO is all about.
Yes, you have to optimize a site's Title / meta ... more

Online Marketing

Search Engine Optimization

Sept. 8, 2011

Dianna Huff and 5 other people answered this question

What are some interesting new technologies companies are using to market their brands?

Marketing automation is key. So are tools that help marketers analyze the people within social networks and then reach those people. For example, mBlast has a tool that allows marketers and PR pros to monitor networks to see who the major influencers are and what ... more

Information Technology

Aug. 10, 2011

Dianna Huff answered this question

When is it OK to include the names of your clients on your company website?

Anytime -- unless you've signed a specific agreement that says you can't.

Corporate Website

Aug. 10, 2011

Dianna Huff and 1 other person answered this question

Survey: which is more important to a small business: a website or a Facebook fan page?

Definitely a Website! First off, it's where you put your products and services, your company history or bio, offer landing pages, etc. etc. Optimize all of your pages for search and they'll show up in the search engines.
Second, any and all content you add ... more

Aug. 2, 2011

Dianna Huff and 8 other people answered this question

How should Airbnb respond to the media coverage of the apartment ransacking incident?

I agree with those who say Airbnb should have had a crisis plan in place. The company's CEO, Brian Chesky, sent out an email earlier today to all Airbnb customers (I'm one) that stated:
"There have been a lot of questions swirling around, and I ... more

Customer Service

July 25, 2011

Dianna Huff and 1 other person answered this question

What are some tips for optimizing images for search on your website or blog?

Lauren,
This is a great question. One thing you can do is give your images a name that include a keyword versus naming your image like this: img0045.jpg.
If you're using a graphic of your e-book cover, for example, you can name the image, "b2b-marketing-playbook.jpg" -- this ... more

Corporate Website

Online Marketing

July 25, 2011

Dianna Huff and 3 other people answered this question

What should a small business do when they receive a negative review on Yelp?

Craig,
It depends. If it's the only negative review in a sea of positive reviews, you can simply respond to the poster by thanking him/her for the feedback and say that you'll looking into making sure the situation is fixed.
If you have lots of negative ... more

July 25, 2011

Dianna Huff and 2 other people answered this question

Who should I start my website with?

Hi Jeffrey,
I'm assuming you want to know if you should start developing a website by working with a Web designer. This is a good place to start.
However, I'd recommend that you begin your Website development process by find a marketing expert who understands the Web ... more

Corporate Websites

Starting a Business

Following 11 Topics

Content Marketing

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Social Media Marketing

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Followed by 9 People

Knowledgeable in 18 Topics

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