Founder and Principal of High-Yield Methods (founded 1994). Marketing agency CEO for 10 years prior.
BA Reed College; MBA Sawyer School of Business, Suffolk University; Adjunct Professor at Graduate School of Business, University of St. Thomas (1986 - 1995); introduced perhaps the first graduate-level course ... read more
Founder and Principal of High-Yield Methods (founded 1994). Marketing agency CEO for 10 years prior.
BA Reed College; MBA Sawyer School of Business, Suffolk University; Adjunct Professor at Graduate School of Business, University of St. Thomas (1986 - 1995); introduced perhaps the first graduate-level course in customer-centric strategy development.
Author of 3 books and numerous journal articles.
Marketing, Outsie-In Process consulting
Marketing, Other