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Dirk Wilson

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March 2, 2011

Dirk Wilson recommends this answer by Joerg Rathenberg

InterCall acquires Unisfair- How will this change the conferencing & virtual events industry?

Roger,
To answer your first question, InterCall and Unisfair share a vision to provide a complete suite of best in class services that allow customers to connect, engage and collaborate on the web, without having to switch back and forth between different applications. Integrating these ... more

Information Technology

Feb. 24, 2011

Dirk Wilson recommends this answer by Joerg Rathenberg

Virtual Events Best Practices: What are your 3 tips for marketing a virtual event?

1. Involve the audience early on
Start creating buzz on social media, using a dedicated hashtag, asking questions, and soliciting input. Create a survey to allow you audience to influence the agenda of your event. E.g. we did a "Keynote Vote" on the topic of ... more

General Management

Event Marketing

Feb. 23, 2011

Dirk Wilson recommends this answer by Joerg Rathenberg

How effective are virtual events and webinars as a lead generation tool?

Patricia,
An always-on Virtual Engagement Platform is the best lead generation tool you can find. The advantage of a virtual environment, compared to other lead gen tools is that it provides you with a wide range of ways to interact, connect, educate and mature a ... more

Event Marketing

Marketing Automation

Feb. 23, 2011

Dirk Wilson recommends this answer by Joerg Rathenberg

How do virtual event platforms integrate with Facebook or Twitter apps?

Erica,
I can speak for Unisfairs Virtual Engagement platform, which is integrated with Twitter, Facebook and LinkedIn.
Here are multiple areas where you can leverage this as an organizer:
1. On the microsite or landing page you have the ability for registrants to forwad the ... more

Information Technology

Dec. 6, 2010

Dirk Wilson recommends this answer by Joerg Rathenberg

Virtual Events: Best practices for determining the success of your virtual event?

Courtney, I run a very successful series of industry best practices events on our virtual engagement platform. Here are the metrics I use to determine the results of my program:
1. Number of Registrants - This measures the effectiveness of our promotional campaigns. I track ... more

Virtual Event Strategy

Dec. 6, 2010

Dirk Wilson recommends this answer by Joerg Rathenberg

Virtual trade show booths: What are best practices for creating virtual event booths?

One reason for the popularity of virtual events is the fact that attendees can explore on their own terms, without being bothered by aggressive sales pitches. To provide a good attendee experience, adequate booth staffing is critical. Not only do you need enough people to ... more

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