DJ Waldow

When is it OK for B2B marketers to include advertisements in their email marketing campaigns?

June 14, 2011

DJ Waldow answered this question at this roundtable

The Email Marketing Unthinkables [6/15 @ 1 pm]

It's all about cost/benefit. Depends on what the advertisers are paying for the ads compared to the negative (if any) impact it has on your metrics - opens/clicks/unsubs, etc. more

That's a great question. One that needs an answer. Maybe someone from Focus can answer?

June 13, 2011

DJ Waldow and 3 other people answered this question

What are Focus Events?

June 10, 2011

DJ Waldow and 5 other people answered this question at this roundtable

The Email Marketing Unthinkables [6/15 @ 1 pm]

Is it smart to put in social media updates in your email marketing newsletters?

Interested to see the legal side of this. I mean, all of this social media stuff is public. I'm not sure there is a law against using public (non-copyrighted) information. more

Should companies be putting an email newsletter signup box on every page of their website?

June 4, 2011

DJ Waldow and 4 other people answered this question at this roundtable

The Email Marketing Unthinkables [6/15 @ 1 pm]

If the goal is to collect email addresses, then yes. I'd suggest (at a minimum) including it in the header and/or footer of your website. more

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

June 4, 2011

DJ Waldow is now following Lauren Harper and 3 other people

Nov. 21, 2010

DJ Waldow and 17 other people answered this question

To answer your question, "What are your 3 tips for successful email deliverability?"...
1. List Hygiene: Ensure that you are sending to email addresses that are valid and engaged (opening, clicking, converting). ISPs look at HBR (hard bounce rate) as a big factor in email deliverability.
2. ... more

Oct. 7, 2010

DJ Waldow and 4 other people answered this question

How important is it to reply to each and every comment on your blog?

Not sure I could have said it better than Nick. +1. 100% agree...
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

Oct. 7, 2010

DJ Waldow and 2 other people answered this question

How do I increase my curb appeal for my email communications?

Great comments by Morgan above. Adding to that, the key is providing value. What are your emails offering to subscribers? What is in it for them?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

Email Marketing Campaign

What should my email marketing strategy address?

Oct. 7, 2010

DJ Waldow and 1 other person answered this question

I'll second what Howie said above. Just to get a better understanding, is your company B2B or B2C?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

Oct. 7, 2010

DJ Waldow and 1 other person answered this question

How are you addressing Gmail's new Priority Inbox?

This is how we think about it at Blue Sky Factory (at least as of a month ago): http://blog.blueskyfactory.com/deliverability/subscriber-engagement-and-email...
Assuming you are talking about the impact as an email marketer, right?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

Can you do "too much" social media at the same time?

Oct. 7, 2010

DJ Waldow and 1 other person answered this question

Can you clarify what you mean by doing "too much social media?" Do you mean being a part of "too many" communities and SM networks or just participating "too much?"
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

How do you determine the exact number of click-throughs you get?

#focusisms

Chris Brogan

Focus Interactive Summit

1 more topic

Oct. 7, 2010

DJ Waldow answered this question

If you are using an email service provider (ESP), they should be displaying this detail in their reporting. Or am I misunderstanding the question?
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

Oct. 7, 2010

DJ Waldow and 5 other people answered this question

What are the primary variables you modify with email A/B tests - graphical, content, offer, others?

I realize this doesn't answer your question, but I thought the timing was good and the post is still relevant to testing: http://blog.blueskyfactory.com/best-practice/when-to-test-your-email-marketin...
Back to your question, I've got one for you. What is your goal of testing? I'm a huge advocate for A|B testing the ... more

Do email marketing campaigns work for all industries?

Sept. 28, 2010

DJ Waldow and 3 other people answered this question

Yes! Assuming your email provides value (see #1 from Anthony above).
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow more

What call-to-action phrases work best for your campaigns?

Sept. 28, 2010

DJ Waldow and 2 other people answered this question

I agree with most of what Marco said, with the exception of "words to avoid." Internet Service Providers (ISPs) like Gmail, Hotmail, AOL, Yahoo!, etc are focusing less and less on content these days and more on IP and domain reputation. So, for the most ... more

Call-to-actions

Email tracking and reporting- how can you be sure what worked and what didn't?

Sept. 28, 2010

DJ Waldow and 1 other person answered this question

Echoing what Marco said, I know that Pivotal Veracity has this solution available although I've never used it. For those most part, the best way to tell if someone actually received your email is via click-through tracking. Does your current ESP (Email Service Provider) display ... more

How do I create an email newsletter?

Email Tracking

Sept. 28, 2010

DJ Waldow and 7 other people answered this question

I'm clearly biased as I work for an Email Service Provider, but the answer depends on your needs (see Howie's reply). If price is an issue, consider some of the entry level providers the others have mentioned (see Marco's reply). For the most part, the ... more

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