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Don Marzetta

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Head of Advertising and Integrated Campaigns, Sybase, an SAP Company

28 points

Strategic thinker who is passionate about Web 2.0, monetization models and improving revenue generation for web, media and technology companies. I demonstrate a creative yet organized approach to situation analysis, user acquisition, product development, and the entire revenue chain ...

Strategic thinker who is passionate about Web 2.0, monetization models and improving revenue generation for web, media and technology companies. I demonstrate a creative yet organized approach to situation analysis, user acquisition, product development, and the entire revenue chain. I can see the big picture while driving a competitive business, and managing P&L. I’m a results-driven leader who contributed to companies such as CNET Networks, Apple, CBS Interactive, Sprint and Macromedia.

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WEB: Timeout Rentals

Don Marzetta asked a question

March 27, 2011

How are ad agencies pitching Facebook to clients in their media plans?

Facebook Advertising

Don Marzetta is now following

Dec. 18, 2010

Don Marzetta answered this question

Oct. 27, 2010

Obama and small business loans?

Congress and the President approved the Small Business Jobs Bill to cut taxes, provide more funding and ease credit for small businesses. The bill cut fees on loans offered through the Small Business Administration and raises limits on loans from $2M to $5M. more

Financial Services

Government Regulation

Don Marzetta answered this question

Oct. 27, 2010

I was unable to attend last Thursday's mult-presenter web conference...

http://www.focus.com/webcasts/interactive-summit/evolving-your-sales-game-plan/
Evolving Your Sales Game Plan. Join Focus and your peer community for this must-attend event to learn about the latest processes and technologies to help you create a top-performing revenue-generating sales force. more

Don Marzetta and 30 other people answered this question

Oct. 27, 2010

Are the "lines" that separate marketing and sales becoming increasingly blurred?

Yes they are. Communications move quickly and you need to be at the hip with sales as they are selling "your" product - your baby. They have the hard work. And Marketing, as definers of products, needs to back them up on calls, when needed, ... more

Don Marzetta and 1 other person answered this question

Oct. 26, 2010

Where do I start with cloud computing?

Don't miss this great and recent Virtual Summit. It's still available and worth your time:
http://www.focus.com/webcasts/interactive-summit/breaking-through-cloud-compu...

Information Technology

Cloud Computing

Cloud Computing Costs

Cloud Computing Implementation

Don Marzetta answered this question

Oct. 26, 2010

What is your opinion on market research?

It is necessary. But not always in that traditional $50,000 way. Don't get me wrong I love the precise and expensive stuff. The best way to keep up is through secondary research and RSS feeds from your best industry sources. They post lots of great ... more

Competitive Intelligence

Market Analysis

Market Reserach

Don Marzetta and 2 other people answered this question

Oct. 26, 2010

How can green technology help us reduce data center costs?

I like this article from Treehugger: "Left unchecked, data centers could double their energy consumption over the next five years at a cost of $7.4 billion annually, according to a report [to the US Congress] issued today by the U.S. Environmental Protection Agency. By 2011, ... more

Information Technology

Data Center Costs

Data Center Energy

Don Marzetta and 5 other people answered this question

Oct. 26, 2010

What, according to you, are the main transformational/organizational factors for Social CRM succes?

You have to have exec, sales, support and marketing alignment from the beginning to end. They each have to buy in to the benefits for each team as a result of the effort. And they have to agree on what responsibility each has to that ... more

Don Marzetta and 4 other people answered this question

Oct. 26, 2010

What's the strangest question you've been asked in a job interview?

I think the best one was one taken from Microsoft: "Why are manholes round?". I'm serious. Watch someone answer that question. It takes quick response, creativity, idea generation, logic and a little levity. more

Human Resources

Human Resource Management

Interview Questions

Don Marzetta and 4 other people answered this question

Oct. 20, 2010

How can my email marketing campaign increase my seo?

To the extent email drives page views, I guess the answer is yes - kind of. Also, testing the actual content that drives click-through IN the email will inform your SEO efforts. Heavy up on that. more

Email Marketing

Email Marketing Campaign

Search Engine Optimzation

Don Marzetta recommends this answer by Steve Showers

Oct. 18, 2010

How can sales help with inbound marketing?

Sales teams are often a company’s frontline to customers. By being company/product evangelist sales can have a dramatic influence on inbound marketing. In today’s networked and wired world, word of mouth marketing is more important than ever. By adding company information and links to new ... more

Inbound Marketing

Sales Operations

Don Marzetta recommends this answer by Steve Showers

Oct. 18, 2010

How does email marketing compare to search marketing?

Email marketing and search marketing are both critical components of a multi-tiered online marketing strategy. Email marketing can help you develop ongoing interactive communications with customers and prospects. By correctly utilizing opt-in email campaigns you can educate customers and prospects about the unique value that ... more

Email Marketing

Email Marketing Solutions

Don Marzetta answered this question

Oct. 18, 2010

Is it harder to model "people" dimensions in business intelligence tools?

I think it's very important. People run the business. People metrics are important to understand effectiveness, trends and scalability. Problem solving, or opportunity finding, can be achieved through using people metrics from areas such as customer service, sales, IT, accounting, resellers, and technical support. Professionals ... more

Information Technology

Business Intelligence

Business Intelligence Software Products

Don Marzetta and 11 other people answered this question

Sept. 20, 2010

What is drip marketing?

I like to use the term multi-touch. Similar to advertising metrics, frequency is important to awareness and engagement with a brand. This method makes sense if it has some intelligent offer/message management that is "aware" of the actions taken by the prospect. Start by keeping ... more

Marketing Automation

Marketing Automation Features

Don Marzetta recommends this answer by Dan Snyder

Sept. 7, 2010

What is the main factor for NOT implementing a BI system?

BI is complicated. To implement it effectively, at a minimum you will need a very good business analyst, a good ETL person, someone who is very good with SQL, and a good database and systems person. Not every organization can bring these 4 skills together. ... more

Information Technology

BI Implementation

Don Marzetta recommends this answer by Skip Hilton

Sept. 3, 2010

What's the difference between CRM, SFA, and Business Analytics?

With the noise and positioning created by all the vendors in this space, it can be confusing! But instead of drawing a line, think of it more like a venn diagram. Some of these fall within each other, and some of them overlap. First some ... more

Information Technology

Don Marzetta recommends this answer by Hrvoje Smolic

Sept. 3, 2010

On demand business intelligence for enterprise?

I am too more and more leaning toward on-demand BI solutions as better.
What BI world have to become is user-centric, not data centric.
We have to ask what we want to see/analyse, and not what some tool will allow us to. more

Information Technology

Business Intelligence

Don Marzetta recommends this answer by Richard Stiennon

Aug. 19, 2010

What impact will Intel's acquisition of McAfee have on the security landscape?

I have little hope that there is any potential here for Intel. Security as represented by the big vendors, especially AV, is the most mature part of technology. So no game changing is possible. If there were an opportunity to do new stuff with silicon ... more

Information Technology

Don Marzetta recommends this answer by Craig Rosenberg

Aug. 19, 2010

How do I get more traffic for a B2B marketing blog?

There are plenty of things you can do, time depending. One thing i will mention is that daily postings in b2b are not necessary particularly if that dilutes the quality of content. I have personally seen more traffic from writing bigger, less frequent posts that ... more

B2B Marketing Blog

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