Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Douglas Karr

Follow Following Unfollow

CEO, DK New Media

112 points

Author of Corporate Blogging for Dummies, Chief Blogger/Founder of the Marketing Technology Blog and CEO of DK New Media. Douglas and his team specialize in performing due diligence analysis of marketing technology companies for venture capital and investment firms ...

Author of Corporate Blogging for Dummies, Chief Blogger/Founder of the Marketing Technology Blog and CEO of DK New Media. Douglas and his team specialize in performing due diligence analysis of marketing technology companies for venture capital and investment firms. DK New Media also consults on an ongoing basis with large companies who wish to leverage online strategies to build inbound marketing efforts using search and social media.

» read more » read less

WEB: Marketing Technology

May 23, 2012

Douglas Karr and 6 other people answered this question

What would you do if a direct competitor requests to add you to their Linked In network?

Personally, I'm connected to many people who could be deemed competitors and I don't really worry about it. Our Agency is quite unique and a key differentiator for us is our people. As a result, I don't have to worry about someone poaching my clients. ... more

Information Technology

May 23, 2012

Douglas Karr and 2 other people answered this question at this roundtable

The Status Quo: Defeat Your Biggest Competitor in Marketing and Sales [5/17 @ 1 pm]

For each panelist: If you were to arm your team with one tool to combat the status quo, what would it be?

To be frank, I think this is a terrible question and there's no possible answer. What YOU think will be the best tool for your team may be the WORST for any one of them. I see so many sales teams mired in call quotas, ... more

Status Quo Strategy

May 21, 2012

Douglas Karr recommends this answer by Jonathan Gebauer

Who are the best content marketers?

Joe Chernov, VP of content marketing at Eloqua, definitely needs to be on this list, as does Robert Scoble.
We have just published a new White Paper on Content Marketing which, among other things, gives you a list of quite a few great content marketers. ... more

Content Marketers

Content Marketing

April 22, 2012

Douglas Karr answered this question

Content marketing localization: do you localize your content?

First, too many folks believe that localization of content somehow inhibits them from ranking or being branded nationally. This is a bizarre misnomer and huge mistake since it's much easier to rank locally rather than on broad terms. We're working with a client now that ... more

Content Marketing

Content Marketing Localization

April 8, 2012

Douglas Karr and 6 other people answered this question

What are some tips to getting the most out of Google Analytics?

"Getting the most out of" means that you have to somehow garner value from the information gleaned. It's interesting that the clients we were with who pay for analytics such as Omniture, Webtrends or Coremetrics seem to perform much better than our clients who opt ... more

Google Analytics

April 8, 2012

Douglas Karr and 9 other people answered this question

What are your views on social influence scores?

I still have mixed feelings. I absolutely appreciate the efforts by companies to incorporate scores because what we measure, we can work to change. The problem, in my opinion, is that most of the scores fall short. They dont' take years of exposure, experience, public ... more

April 8, 2012

Douglas Karr and 9 other people answered this question

Are we in a content marketing bubble?

You state, "Economists define a bubble as a situation where prices for assets are a great deal higher than the assets' intrinsic value." Value is dependent on demand. Since the demand for content continues to rise, I would argue that there's a shortage of content ... more

Content Marketing

March 4, 2012

Douglas Karr and 14 other people answered this question

Is it worth my time to do SEO for my small startup company website?

There are several aspects of SEO. First, registering with Google Business is a must for a local business - local searches are driving more and more search results and you don't even have to have your site fully optimized to show up great on a ... more

Content Creation

Feb. 26, 2012

Douglas Karr and 10 other people answered this question

Why aren't more corporate websites social?

I don't believe it's as simple as expectations that all companies should 'get it'. Many companies don't have the resources, hierarchy or the culture to support being a 'social' company. Social media requires a complete dedication from the company to support any issues that come ... more

Corporate Website

Feb. 26, 2012

Douglas Karr and 3 other people answered this question

Which companies have the best blogs?

We've got a great list of Corporate Blogs at:
http://www.corporatebloggingtips.com/corporate-blogs/
Cheers!
Doug (Author of Corporate Blogging for Dummies)

Feb. 19, 2012

5 people recommends this answer by Rafael Cabrera

What do you think of AT&T throttling data usage for the top 5%?

@Kevin Pinel, it's irrelevant how it is in other countries, we (USA) we expect companies (AT&T) to uphold their promise as a brand and they have not.
We've been with AT&T since the iPhone was introduced and its service has never been as good as ... more

Customer Service

Information Technology

Feb. 5, 2012

Douglas Karr recommends this answer by Michael A Brown

Does the B2B distinction matter any more?

Hi Michael! If “analysts and other pundits” truly are saying that, then they are flat-out incorrect and the reason has zero to do with technology. Rather, it has to do with the very natures of the two segments, and how they consider and buy. To ... more

Dec. 28, 2011

Douglas Karr and 12 other people answered this question

What is your top sales prospecting tip for 2012?

I honestly believe that the average business spends too much time trying to initiate connections directly with prospects. In other words, trying "to sell". We've found that our relationships have developed into our most profitable referred customers. In other words, we "were sold" by the ... more

Lead Generation

Marketing Automation

Dec. 4, 2011

Douglas Karr and 43 other people answered this question

When is it acceptable to "bend the truth" on one's resume?

Here's my advice... if a prospect took the effort it would require to "bend the truth" and, instead, applied it to actually getting in front of the right employer they'd have a better chance of getting a job.
Example: I get resumes from people who ... more

Human Resources

Nov. 1, 2011

Douglas Karr and 15 other people answered this question

How can you create a culture where your employees feel comfortable creating content?

Well, if it were my site, I might agree. I don't have any skin in the game with ROWE. The question was one of 'culture' and this group is working hard to develop a new culture within organizations where employees feel empowered to make change. ... more

Company Culture

Content Marketing

Oct. 23, 2011

Douglas Karr and 6 other people answered this question

Do you tweet more or less than you did a year ago?

Definitely less. Although I love the platform and the way information is shared on Twitter, it's been overrun with spammers and crap profiles. It seems that Twitter is more focused on more messages and more profiles than actually being a valuable platform to its users. more

Oct. 16, 2011

Douglas Karr and 16 other people answered this question

What to do when a competitor snatched your to-be product/feature?

I really have a tough time with the word "competitor". If what you were selling is a feature, you're already in trouble. Every company has discernible differences from their competition... it could be experience, clients, cost, etc. Features can be stolen, but there's always a ... more

General Management

Information Technology

Oct. 16, 2011

Douglas Karr and 4 other people answered this question at this roundtable

Sales Training Doesn't Work - Unless You do THIS [10/14 @ 11 am]

What is your best sales training success story?

On my first day of sales training with my coach, Matt Nettleton, I spoke about a prospect that I had done some work for at no cost and was having a difficult time pushing into a sale. Matt said simple, "Ask for it!". We walked ... more

General Management

Human Resources

Oct. 16, 2011

Douglas Karr and 20 other people answered this question

Sales and Marketing Execs - What is the best business book you have read recently?

I'm reading Revenue Engine by Steve Woods and Alex Shootman and it's already an amazing book. I'm also about to read No BS Social Media with Jason Falls and Erik Deckers. more

Aug. 31, 2011

Douglas Karr is now following Kyle Lacy

Aug. 31, 2011

Douglas Karr and 16 other people answered this question

How do you decide what kind of content to post on each social platform: LinkedIn? Facebook? Twitter?

There's a huge difference in the way I treat each. LinkedIn means business to me - so I try to keep the discussions in that direction, both learning and sharing with my business network. Facebook allows for much easier conversations, so that's where I often ... more

Social Media Marketing

July 15, 2011

Douglas Karr and 1 other person answered this question

What are the best resources about SEO writing for blogs?

Did you find the information you needed?

June 23, 2011

Douglas Karr answered this question

Is it the "Group" or the "Deal" that has staying power?

There's a percentage of consumers always interested in finding and using "deals". The formula with group specials is that they have the power to amplify the deal to those who may not normally take advantage. I don't believe it's one or the other... its truly ... more

Following 7 Topics

Email Marketing

Information Technology

Marketing Automation

Online Marketing

Following 1 Person

Followed by 10 People

Knowledgeable in 18 Topics

#261 of 2984

#125 of 1429

#47 of 180

Social Media Marketing

#113 of 366

Content Marketing

#139 of 294

#1060 of 2156

Personal Branding

#33 of 43

#41 of 44

#100 of 141

Lead Generation

#169 of 250

#321 of 386

Marketing Automation

#341 of 531

Content Creation

#67 of 84

#201 of 244

#212 of 300

#58 of 59

Company Culture

#143 of 151

Marketing Strategy

#177 of 208