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Dustin Thompson

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Principal, Konnected Interactive

40 points

Jan. 24, 2011

Dustin Thompson and 4 other people answered this question

Which is the best way to create qualified leads for a small software company?

I would suggest that the best way to create qualified leads for a small company is by creating a blogging and content creation campaign. Through the blogging campaign you will be able to educate and become a valuable resource to your target audience. The trust ... more

Qualifying Leads

Jan. 19, 2011

Dustin Thompson is now following

Jan. 19, 2011

Dustin Thompson is now following

Jan. 19, 2011

Dustin Thompson is now following

Jan. 19, 2011

Dustin Thompson is now following

Jan. 19, 2011

Dustin Thompson answered this question

How is the increase in paid search ads going to impact the overall SEM environment?

First I believe that paid search marketers will need to improve their strategies and execution of paid search. Marketers will need to ensure that campaigns are as optimized as possible to reduce their CPC's to the lowest possible level. On the other hand marketers will ... more

Online Marketing

Paid Search Advertising

Jan. 19, 2011

Dustin Thompson and 2 other people answered this question

If you had to choose between Twitter and Facebook to promote a B2B company which would you pick? Why

I can't really say one is always going to be better than the other. Instead you need to look at it on a case by case basis. To start you need to look at the individual goals of the company, the competitive landscape, where the ... more

Nov. 18, 2010

Dustin Thompson and 1 other person answered this question

Do you recommend going after long tail search terms in your SEO strategy?

Long tail is great to have as part of your overall SEO strategy. Like Jeff said the long tail typically converts at a higher rate. Some ways to find long tail search terms are to use Google Wonder wheel and Wordstream's Free keyword tool. To ... more

Long Tail Keywords

Search Engine Optimization

Search Marketing

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