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Ed Youngblood
Director of Video & Multimedia Strategy,
Alcatel-Lucent Enterprise
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20+ years in technology marketing, add 10 more in commercials and on-air promotion. Prior to assuming my current role as Director of Multimedia Strategy I was Web Strategy Director for the global enterprise business of Alcatel-Lucent.
Jan. 11, 2012
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Carlos Hidalgo
Jan. 4, 2012
Ed Youngblood
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answered this question at this roundtable
Top Technology Marketers to Watch in 2012
[1/10 @ 1 pm]
What are some specific ways that technology vendors can substantively engage and educate buyers?
Vendors must establish credibility in order to be viewed as a resource that can ‘educate’ the buyer. Focus on targeted content marketing, across channels that align with both the buy cycle and audience personas can help achieve this because it says you have an understanding ... more
Oct. 12, 2011
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