Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Elizabeth Lampert

Follow Following Unfollow

President of ELPR, Elizabeth Lampert PR

10 points

ELPR is a national PR consultancy which creates and implements traditional and social media strategies. We are well versed in crisis communications, training and are results oriented!

Aug. 17, 2011

Elizabeth Lampert answered this question

What tools do you use to help figure out the best channels to engage with your customers online?

Ask them where they can be "found". Take the guess work out of it and ask the source - then, show up. more

Aug. 17, 2011

Elizabeth Lampert and 2 other people answered this question

How important is it to have a regular blog posting schedule?

There are online tools you can find which allow you to understand the best time of day to post and the key words that get the most viewing.
If you want people to return to your blog, you'll want to post daily, once a week just ... more

Aug. 16, 2011

Elizabeth Lampert and 2 other people answered this question

How can PR agencies prove that their efforts are working?

Show results - meet the goals you set out to at the onset. Get "the" story, "survey the shift in perception. That's really the only way.
Please don't insult a client with the old. "this mention would cost you xxx amount of dollars in advertising", ... more

Public Relations

Public Relations Strategy

Aug. 9, 2011

Elizabeth Lampert and 2 other people answered this question

How can PR professionals build solid relationships with top bloggers?

I agree with Elizabeth, the same rules apply.
Read their blog, follow them, comment and engage when they post and supply them with news when you can. more

Public Relations

Relationship Building

Aug. 5, 2011

Elizabeth Lampert recommends this answer by Art van Bodegraven

How much does correct spelling and grammar matter when blogging?

Nit-Pick Alert!
The correct form of the question should be, "How much do correct spelling and grammar . . ." more

Aug. 1, 2011

Elizabeth Lampert and 13 other people answered this question

POLL: What is the one piece of info you think more startups should emphasize on their websites?

That is an interesting perspective. I find people go to a website for 2 reasons:
1) Can you solve my problem?
2) How do I reach you
My thinking is that your emotional needs are provided for prior to the desire to seek out contact information. If the ... more

Aug. 1, 2011

Elizabeth Lampert and 8 other people answered this question

How should Airbnb respond to the media coverage of the apartment ransacking incident?

Ian has it right - they should have been ready with effective crisis preparedness, as should every company. It is hard to get out front when you are chasing news instead of managing it. more

Customer Service

July 25, 2011

Elizabeth Lampert and 2 other people answered this question

PR Professionals: What are your top 10 online resources (blogs, sites, etc.) to follow?

Good question Lauren. I think it is very different depending on what level you are at. I follow a lot of folks on Twitter but read very few of the posts. When I am looking for solid information I look at PRSA's website. I have ... more

Public Relations

July 21, 2011

Elizabeth Lampert and 7 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

Should organizations eliminate the corporate communications function?

I'm going to say no to this question on first blush but also look forward to "hearing" more. You need a point person, you need a defined communication/jumping off point that does justice to your brand and you need filters. To the extent that the ... more

B2B Marketing Week

Content Marketing

July 21, 2011

Elizabeth Lampert and 1 other person answered this question

What should Groupon do to stem the negative PR surrounding its IPO?

I think they did what they needed to do in hiring Bradford Williams, who used to run communications at Yahoo and VeriSign. He is well respected and has the kind of experience Groupon needs. He was VP corporate communications at Yahoo during its takeover battle ... more

Corporate Communications

July 19, 2011

Elizabeth Lampert is now following Becky Denniston and 1 other person

Following 2 Topics

Public Relations

Following 2 People

Followed by 10 People

Knowledgeable in 2 Topics

Public Relations

#119 of 155

#1940 of 2984