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Elizabeth Sklaroff

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Founder, Round Social Marketing

264 points

Elizabeth Sklaroff is a freelance copy writer and marketer, passionate about supporting clients with her core skills of online marketing management, social media promotion and email marketing/marketing automation.

Elizabeth manages comprehensive marketing campaigns, lead gen, lead nurturing, social media, PR and reputation management programs for a variety of companies.

Elizabeth Sklaroff is now following Craig Rosenberg and 3 other people

July 27, 2011

Elizabeth Sklaroff and 1 other person answered this question

Feb. 23, 2011

Can a "daily deal" site/email work in b2b?

Hmmm, what an interesting approach and question.
I love the daily discounted deal model for B2C, but I believe (and online research substantiates) that a lot of the purchases for these products and services are impulse buys. So, my question in the B2B model is, ... more

Email Marketing

Elizabeth Sklaroff and 9 other people answered this question

Feb. 23, 2011

Email Marketing: Are you less or more likely to open an email if the subject line is personalized?

Seeing as how first names are abused by Spammers, I think "less likely" would be my initial answer.
That being said, even if I recognize the email as non-Spam, "canned" personalization has zero impact on whether I read the email. For example, a popular job ... more

Email Marketing

Elizabeth Sklaroff and 2 other people answered this question

Feb. 22, 2011

What are some good Incentives to encourage tradeshow attendees to visit your 10x10 booth?

"Cutting through the noise" of trade shows is a huge challenge.
Therefore, I like to tackle it from a pre-show promotion standpoint. If you have a mailing or email list of attendees or clients who are attending, it is really useful to send them a ... more

Elizabeth Sklaroff is now following

Feb. 9, 2011

Elizabeth Sklaroff recommends this answer by Alex Esteverena

Jan. 12, 2011

Why do so many marketers skip the all-important step of developing buyer personas?

I have been affiliated with several companies that did persona development. It went from using pricey ethnography to artifact collections to videos to get grounded in who their customer is, and it proved quite valuable, especially to inform branding, creative, and messaging activities. It is ... more

Elizabeth Sklaroff asked a question

Nov. 29, 2010

Looking for suggestions for email service providers with a good Outlook plug-in?

Email Marketing

Email Service Provider

Marketing Automation

Elizabeth Sklaroff recommends this answer by Carlos Hidalgo

Sept. 27, 2010

When will the marketing automation industry consolidate?

Shawn:
Consolidation has already begun with Oracle acquiring the assets of Market2Lead - http://www.oracle.com/market2lead/index.html and has now integrated it with their CRM platform - http://snurl.com/15xiiq as well as IBM's acquisition of Unica - http://www-03.ibm.com/press/us/en/pressrelease/32309.wss
I do believe, as do many others, that this is the tipping point ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Market

Elizabeth Sklaroff recommends this answer by Steve Woods

Sept. 20, 2010

What marketing automation vendor provides the most flexible custom fields?

Stephen,
great question. There are a few aspects to dig into if you really want to select a vendor that has built custom fields the right way. To be fully upfront, I'm with Eloqua, a marketing automation platform, so I can tell you how we do ... more

Marketing Automation

Marketing Automation Campaign

Marketing Automation Features

Elizabeth Sklaroff and 2 other people commented on a brief

Sept. 19, 2010

Resume Worst Practices: How NOT to Get an Interview

The importance of bullet point 6 about typos cannot be overstated.
In a job interview several years ago, I had the simplest of typos -- saying I had started college one year later than I had -- making it look like I graduated in 3 ... more

Human Resources

Entry-level Job

Elizabeth Sklaroff recommends this answer by Ardath Albee

Sept. 9, 2010

How much does a vendor's reputation matter in the selection process?

Hi Elizabeth,
Yes, I'd say that reputation matters a great deal. However, reputation is built in a variety of ways and it doesn't mean you need a worldwide reputation like IBM or Cisco to sway preference. What reputation relies upon is how your prospects have developed ... more

Technology Vendors

Vendor Comparisons

Elizabeth Sklaroff and 2 other people answered this question

Sept. 4, 2010

Do you find LinkedIn Groups valuable? Why or why not?

Thanks for the answers - useful to hear that Arthur's experience has mirrored my own -- where the promotional content outweighs the usefulness factor. I appreciate the suggestions about making a future group better, more relevant. more

Marketing Makeovers

Elizabeth Sklaroff and 3 other people answered this question

Aug. 26, 2010

What is the best way to start an email marketing campaign?

Hi Mark.
I'd suggest beginning by answering the fundamental question, "What is your goal for the email marketing campaign?"
Depending on your answer, you'll have a clear understanding of the content to provide. If you are promoting a special offer, maybe feature that prominently. If you're promoting ... more

Email Marketing

Email Marketing Campaing

Marketing Automation

Elizabeth Sklaroff and 8 other people answered this question

Aug. 12, 2010

Does Twitter matter for business?

I believe that Twitter can be a very useful tool for companies to...
- Engage with prospects, clients and partners
- Establish thought-leadership & credibility
- Enhance branding and brand awareness
- Cross-pollinate with other social media outlets
As always, setting your goals and what constitutes success is critical before ... more

General Management

Elizabeth Sklaroff and 3 other people answered this question

July 31, 2010

Quality of Content vs Quantity of Content: Which goes further?

Not to play the devil's advocate, but I have to say there needs to be a happy medium between quality and quantity. While every Blog post, article, comment, Tweet, etc should be thoughtful and informative, a struggle to be too perfect can handcuff many companies. ... more

Content Creation

Elizabeth Sklaroff and 2 other people answered this question

July 24, 2010

Suggestions for overcoming sales resistance to automated lead nurturing.

I think "seeing is believing" when showing the value of lead nurturing. With several B2B tech clients in the past, I would send the sales team site visit or email activity alerts so sales could receive intelligence about what 'their' leads were doing...and when they ... more

Focus Interactive Summit

Elizabeth Sklaroff and 11 other people answered this question

July 5, 2010

Which type of social network has been the most valuable to growing your small business?

I think whether your business is B2B or B2C really drives what social strategies and platforms work best for a small business.
I work almost exclusively with B2B companies, and in looking at lead sources across the different social media platforms for the last six ... more

Elizabeth Sklaroff and 3 other people answered this question

July 1, 2010

What is the best way for a small B2B firm to generate leads online?

Dan,
Looks like you've already received some valuable suggestions and I am in complete agreement about using social media effectively to establish your reputation and credibility. No doubt, SEO can also be a valuable tool to help your website. Those tactics, however, won't typically yield immediate ... more

Lead Generation

Online Lead Generation

Elizabeth Sklaroff and 9 other people answered this question

June 28, 2010

Who are the top Marketing Automation Vendors?

Hi Sarah,
Shameless plug (because I work here) but I really like the Net-Results marketing automation platform http://www.net-results.com. It is a solid tool with plenty of features, easy to use and a very reasonable price-point.
In my past marketing positions, I have used various marketing automation ... more

Information Technology

Marketing Automation

Mavendorswebcast

Elizabeth Sklaroff and 6 other people answered this question

June 23, 2010

White papers: What is the state of white papers in b2b marketing?

Interesting topic. For many B2B tech clients I’ve worked with, the white paper still proves itself empirically (downloads, time spent on page, repeat visitor to page) as a great way to educate less-ready leads and tell them about an emerging space, technology or service.
I ... more

Elizabeth Sklaroff recommends this answer by Correy Honza

June 21, 2010

What B2B marketing automation software do you use?

Laura - As you can see, there are several options available in the space. As an agency guy in my past life, we used many solutions. Most decisions where based on cost and capabilities. Some of the more expensive providers offered lots of bells and ... more

Information Technology

Lead Generation

Marketing Automation

Elizabeth Sklaroff and 8 other people answered this question

June 14, 2010

what are 3 things I need to know before launching a large email campaign?

HI Tricia,
I'd love it if you could expand on your question just a bit because the subject is so vast. That being said, 3 always important considerations are:
Objective - Without a goal, you can't determine if you succeeded or if you have room for improvement. ... more

Email Marketing

Marketing Automation

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