Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Elle Woulfe

Follow Following Unfollow

Senior Manager, Marketing Programs, Eloqua

198 points

Revenue focused marketing professional with expertise in demand generation, brand and message development, positioning and go-to-market strategy.

May 31, 2011

Elle Woulfe and 10 other people answered this question

In your marketing process, do you recommend doing lead nurturing first, or lead scoring?

Going back to the original question and why Mr. Lewis most likely recommends that his clients begin with scoring is because this process will become the backbone of your lead management process and it’s helpful to know how it will function independent of other processes ... more

Lead Management

May 24, 2011

Elle Woulfe and 9 other people answered this question

How long should your registration forms be? How many fields should you make people fill out?

The less friction the better but the fields you ask for should map to your goals. Don't ask for 15 fields just because they're nice to have. You should have a reason for requiring them - whether it's for scoring, routing or data governance.
I ... more

Content Marketing

April 22, 2011

Elle Woulfe is now following Alex Shootman

April 5, 2011

Elle Woulfe and 6 other people answered this question

What is the best way to use one piece of content multiple times on social media?

Great question. I think that making sure you're broadly defining the term social media is a good step to ensuring you get wide distribution of your content across social channels. Social media really includes all the vehicles that make up a person or brand's social ... more

Content Marketing

Jan. 26, 2011

Elle Woulfe and 4 other people answered this question

What are the marketing metrics you should NOT follow?

I think that most metrics available to marketers are useful in some way. The trick is determining the metrics that are critical to your business and having a consistent process to review, analyze and react. Opens can tell you if your subject line was engaging, ... more

Lead Management

Marketing Management

Jan. 25, 2011

Elle Woulfe and 23 other people answered this question

What are the most effective methods for getting targets to open direct mail?

Direct mail is a thread in larger dialog. It provides a way to enforce a message, underscore a theme or continue a conversation as part of an integrated campaign.
Provocative direct mail that is highly personalized and that drives the recipient to a rich, online ... more

Jan. 7, 2011

Elle Woulfe and 5 other people answered this question

What tips do you give on following up with leads you get from trade shows?

Hi Charlie,
I love this question because I think "leads" generated at trade shows are among the most diverse in terms of quality. Many aren't leads at all - at least not initially. Those folks who just stopped by to grab a free pen or piece ... more

Events and Trade Shows

Jan. 7, 2011

Elle Woulfe and 1 other person answered this question

How important is branding for any Company?

More and more - branding has become inexplicably intertwined with every other marketing discipline. It's almost impossible to think about your demand gen strategy, social media presence or product marketing roadmap without considering how your brand identity colors those goals and initiatives.
Branding is the ... more

Jan. 5, 2011

Elle Woulfe is now following

Jan. 5, 2011

Elle Woulfe and 1 other person answered this question

What variables should I include in my lead scoring model?

Hi Elizabeth,
When you think about your scoring program, you want to have a good handle on your ideal customer profile (prospect FIT) and the behaviors or actions you believe (or know to be) demonstrative of buying behavior or intent (prospect BEHAVIOR).
From an explicit perspective ... more

Lead Generation

Following 3 Topics

Lead Management

Following 1 Person

Followed by 14 People

Knowledgeable in 17 Topics

#137 of 2984

Lead Generation

#12 of 250

Events and Trade Shows

#4 of 36

#2 of 67

#11 of 127

#256 of 2156

#3 of 50

Lead Management

#25 of 261

#4 of 55

#70 of 519

Marketing Process

#2 of 31

#36 of 206

Marketing Automation Solution

#8 of 27

Marketing Management

#8 of 32

#29 of 100

Marketing Automation

#203 of 531

Content Marketing

#155 of 294