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Ellen Valentine

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March 22, 2012

Ellen Valentine and 15 other people answered this question at this roundtable

Social Media Tips and Tactics for Events [3/14 @ 1 pm]

How have you seen social media used at trade shows?

Mobile and tablet applications also will start to make an impact at tradeshows. Think about it, how many people do you see working from their iPhones or iPads during breaks? Instead of collecting the business cards of people who stop by your booth and manually ... more

Jan. 5, 2012

Ellen Valentine and 9 other people answered this question at this roundtable

B2B Marketing: The Year in Review and Predictions for 2012 [12/13 @ 1 pm]

What do you think was the most important B2B marketing trend from 2011?

The biggest trend we are seeing in B2B is the rapid rise in control that the prospect has throughout the buying cycle. Prospects only want to engage vendors when they want to, often far later in the sales cycle than we are accustomed. This shift ... more

Content Marketing

Oct. 13, 2011

Ellen Valentine is now following Justin Gray and 1 other person

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