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Nov. 18, 2011
Elliot Schreiber
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What company has had the most effective re-branding campaign in recent years?
Re-branding does not require a logo change. It may or may not. But, the real rebranding is the repositioning of the brand's attributes and associations to enhance it's differentiation and relevance with it's target or a new or expanded target. With that background, I would ... more
March 22, 2011
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