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Eric Goldman

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May 1, 2011

Eric Goldman and 4 other people answered this question

Is Marketing Automation in 2011 living up to the predictions and forecast?

Like everyone else, I think the answer is yes and no. Yes, some predictions concerning increasing sales of Inbound Marketing Automation systems are coming true. Pardot's sales numbers. as just one example, are growing steadily each quarter.
No, and echoing statements from above as well, many ... more

March 15, 2011

Eric Goldman and 1 other person answered this question

What does a typical marketing automation deployment require from a marketing and/or sales team?

To begin with, an online marketing strategy is required before any automation work is done. During the creation of the marketing strategy, both sales and marketing teams should define the ideal prospect personas and agree on how to grade and scored these people so that ... more

Marketing Automation

Marketing Automation Implementation

Oct. 29, 2010

Eric Goldman and 4 other people answered this question

Inbound Marketing: What are the core elements of inbound marketing?

Hi Craig;
Great questions - thanks for asking!
While I agree with Matt's and Craig's answers, I believe Inbound Marketing and its important sidekick, Marketing Automation, are complex subjects which involve many issues. None of these require rocket scientists to solve, but they all do need to ... more

Content Marketing

Inbound Marketing

Lead Cultivation

April 26, 2010

Eric Goldman and 4 other people answered this question

When is the right time to implement a marketing automation solution?

A great question and you have received some good answers. In fact the only one I disagree with is ironically contained in the "best" answer. The Greenfield is not always the best time to implement an Inbound Marketing Automation (IMA) solution. Why? Because when you ... more

Marketing Automation

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