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Eric Kimberling
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Oct. 29, 2010
What, according to you, are the main transformational/organizational factors for Social CRM succes?
It's a cultural change...requires evolving to a mindset that's less focused on controlling and centralizing the messaging and more on nurturing an open and decentralized marketing culture. Social CRM tools are maturing rapidly, but organizations and cultures required to support them aren't moving nearly as ... more
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