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Eric Wittlake

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Sales/Marketing, Babcock & Jenkins

156 points

B2B and digital marketer with a background in digital media, research and analytics.

WEB: B2B Digital Marketin

March 6, 2012

Eric Wittlake is now following Barbra Gago and 8 other people

Feb. 3, 2012

Eric Wittlake and 14 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Do social media outlets such as Facebook and Twitter offer deep enough levels of engagement for B2B marketers?

Scott, I think the question is "deep enough for what?" Sites like Twitter and Facebook offer enough engagement to help make new connections and they can help keep in touch with potential prospects that are not really in the buying process yet.
Of course, this ... more

Jan. 13, 2012

Eric Wittlake recommends this answer by Doug Kessler

Unusual content marketing situation. How would you approach it?

Hmmm...
You can do things that make the client FEEL like they're promoting all 96 books on a small budget but you probably aren't really doing that effectively.
It might be better to pick titles you think will appeal to each segment, promote that title ... more

Content Marketing

Inbound Marketing

Jan. 11, 2012

Eric Wittlake recommends this answer by Carlos Hidalgo

How much time do you foresee spending on inbound marketing vs. outbound marketing efforts in 2012?

I do not believe it should be a one or the other or a division of time. I believe that a well defined, well executed demand generation plan should consist of an integrated mix of both inbound and outbound activity. I believe there is some ... more

Dec. 19, 2011

Eric Wittlake and 3 other people answered this question

How can marketers create persistent, continuous forms of engagement with customers?

With content that is easy to discover, consume and share.
Continuous engagement is really a series of regular small engagements. Being succinct is key to fitting into the small windows available for engagement. more

Customer Conversations

Customer Feedback

Dec. 16, 2011

Eric Wittlake and 1 other person answered this question

What are the best media outlets for technology marketing campaigns?

Scott, I love this question because it highlights the importance of planning based on each marketer's situation. There are a wide range of answers to this question depending on why you are trying to reach them, the kind of message you need to be able ... more

Information Technology

Dec. 16, 2011

Eric Wittlake and 6 other people answered this question

What are the most important branding trends in technology marketing right now?

Thought Leadership
Establishing a brand first requires capturing a "moment of mindshare." Today, technology buyers are inundated with advertising and marketing claims and the credibility of those claims is waning. Thought leadership is one of the ways companies carve out mindshare for themselves and become a ... more

Information Technology

Dec. 13, 2011

Eric Wittlake and 2 other people answered this question at this roundtable

DemandCon Series: Year in Review- Demand Generation [12/12 @ 1 pm]

With the skills gap that exists in b2b marketing, is the advice being preached by thought leaders simply too advanced for today's marketer?

Carlos, great question. I am going to say "No". If people like you and Christine Crandell cater advice to the least common denominator, where is the vision and the inspiration?
Yes, we need more training, and we could certainly benefit from more people laying out ... more

Dec. 8, 2011

Eric Wittlake and 10 other people answered this question at this roundtable

Optimizing Content Marketing - What, When, & Where? [12/1 @ 11 am]

Are marketers emphasizing content quantity over quality?

Yes. As other answers show, it isn't because marketers don't understand that quality is important. The real problem is that quantity is easy to measure but quality is not. Without an accepted measurement of content quality that the organization agrees connects to bottom line results, ... more

Content Marketing

Online Marketing

Aug. 22, 2011

Eric Wittlake and 42 other people answered this question

What do you do when a candidate has misspellings on their resume?

Professional otherwise? I'm ok with a misspelling as long as I'm still left with the overall impression someone is professional and can deliver quality work. Three just might make me request some writing samples though. more

Human Resources

Career Development

March 25, 2011

Eric Wittlake recommends this answer by Carmen Hill

Is the data sheet dead?

Buyers are hungry for relevant, useful content, period. Third-party content may have higher perceived value and objective credibility, especially when they're building a list of potential vendors or solutions, but at some point, buyers still need detailed product info to support their purchase decision. Does ... more

Content Marketing

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Following 9 People

Followed by 4 People

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