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Erik Anderson

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Partner, Infinity Print Group, Inc

70 points

IPG is a marketing firm that provides our clients with products that help them brand, create awareness and generate business. Our overall value proposition is best described as marketing project management. These project management products and services include, but not ...

IPG is a marketing firm that provides our clients with products that help them brand, create awareness and generate business. Our overall value proposition is best described as marketing project management. These project management products and services include, but not limited to:

+ Printed materials.
+ Promotional products.
+ Mobile marketing.

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Jan. 25, 2011

Erik Anderson is now following Lauren Harper

Jan. 25, 2011

Erik Anderson and 1 other person answered this question

What is the evolution process that a business must go through to become a "social business"?

The first thing to consider is why become a social business? What is the business objective achieved by becoming a social business? How was this pitched to senior management in order to get the go-ahead? more

Social Business

Social Business Strategy

Jan. 18, 2011

Erik Anderson and 9 other people answered this question

What makes someone a social media "expert"?

I'm not sure this is the most satisfying answer, but I think we know more about what a SM expert isn't - someone who refuses to acknowledge the place of analytics relating to the achievement of business goals. "Audience engagement" is not a business goal ... more

Jan. 11, 2011

Erik Anderson answered this question

What is social enablement in sales? How does it add real value to your sales structure?

I like to think of social media marketing as a "sales accelerator" (not my term, but coined by a good friend). It is best use to gather info and intelligence about prospects, competitors, markets, etc. more

Sales Management

Sales Productivity

Dec. 21, 2010

Erik Anderson is now following

Dec. 21, 2010

Erik Anderson is now following

Dec. 21, 2010

Erik Anderson is now following

Dec. 21, 2010

Erik Anderson and 3 other people answered this question

New Year - New Quota: What are Your Top 3 Quota Attainment Strategies and Tactics for 2011?

I agree with the identification of larger, highest value clients as the "bread-and-butter" of a sales strategy. This should account for approximately 80% of selling time. this includes prospecting, as many reps forget that developing new business opportunities within existing accounts is far easier than ... more

Dec. 14, 2010

Erik Anderson asked a question

What is your least favorite corporate buzzword/consultant-speak?

Human Resources

Boiling the Ocean

Dec. 14, 2010

Erik Anderson and 4 other people answered this question

What is your primary purpose for using social media?

Andrew, good points. It must always be about the client, and those like them that are currently not clients. Valuable,relevant content to the end-user is the overall objective.
Too much social media is about thumping one's chest. It does not take long for this to be ... more

Customer Service

Dec. 6, 2010

Erik Anderson asked a question

What elements of mobile marketing need to be communicated to companies that are considering implemen

Mobile Wireless

Nov. 30, 2010

katie lee selected a best answer for

How to make more people know my website?

Nov. 24, 2010

Erik Anderson asked a question

Have you ever attended a social media conference? If so, what did you like/dislike about it?

Public Relations

Nov. 24, 2010

Erik Anderson and 17 other people answered this question

What's the best way to improve team morale?

Random thoughts on this topic:
* People need to feel as if they are making real contributions to the organization. It is up to management to engage teams in this manner.
* People need to play to their strengths, and finding out those strengths are management's ... more

General Management

Human Resources

Employee Morale

Nov. 23, 2010

Erik Anderson and 1 other person answered this question

How has social media changed the way you approach market research?

The main value is as Stephanie indicated above: "Listening" (if your brand is big enough or at least discussed enough) and real-time feedback. I have experimented with quick one question surveys on Twitter and Facebook. the value is real-time, even if the data/sample size is ... more

Consumer Insights

Market Analysis

Market Research

Nov. 23, 2010

Erik Anderson and 8 other people answered this question

Do you think commission is a good way to increase the sales?

I would not pay a client a commission. This practice may be viewed as an impropriety and at the very least a conflict of interest by their employer. more

Referral Programs

Nov. 23, 2010

Erik Anderson and 3 other people answered this question

What's your content strategy for Twitter?

Agreed. They are tactical. However, using Twitter as a way to push blog content, etc. is a good basic practice. what matters is engaging your audience in way that moves them through the sales funnel. A lot of SM experts believe that you should engage, ... more

Content Creation

Content Strategy

Nov. 23, 2010

Erik Anderson and 18 other people answered this question

Sales Voice Mail Best Practices: What are your 3 tips for leaving a good sales voice mail?

Voicemails are to be expected these days. It's often a surprise when someone actually picks up! Having said that, here are my tips:
1. Have a basic script - should be little more than your name, company, phone and email.
2. Research your prospect - who are ... more

General Management

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