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June 23, 2010
Erin Moore
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Ardath Albee
White papers: What is the state of white papers in b2b marketing?
White papers are still valuable. This said, they must be enlightening and compelling reads (as Dale and Michael both stipulate). Paul Dunay is on the right track when he says that a white paper should also provide 3 - 5 additional resources (like blog posts ... more