Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Fred Bullock

Follow Following Unfollow

Vice President, Marketing http://www.hp.com/

50 points

25 years global marketing leadership in high technology start-ups, turnarounds and large companies.

Product categories include: PCs and mobile device hardware, apps, cloud services, web search/services and online direct marketing.

Companies include Apple, Yahoo!/AltaVista, Nokia and HP.

I ...

25 years global marketing leadership in high technology start-ups, turnarounds and large companies.

Product categories include: PCs and mobile device hardware, apps, cloud services, web search/services and online direct marketing.

Companies include Apple, Yahoo!/AltaVista, Nokia and HP.

I'm interested in the convergence of consumer electronics, content, services, experiences and social media as well as translating technology into useful solutions that drive business results and make the world a better/safer place.

For the past 6 years I have been transforming global, regional and country marketing teams by implementing the "art and science of marketing". This involved increasing the value of marketing through rigorous analytics, metrics and strategic planning to ensure marketing and sales are focused on the best business opportunities in an integrated manner.

» read more » read less

WEB: http://about.me/FredBullock

Dec. 18, 2011

Fred Bullock and 4 other people answered this question

Who are the top agencies for technology marketers?

The question is too broad for a succinct answer.
I suggest the question is refined to focus on the type of agency that you're interested in, e.g. creative, media buying, events, digital, analytics, shopper marketing, and the list goes on... more

Information Technology

Marketing Agency

Dec. 18, 2011

Fred Bullock and 6 other people answered this question

What are the most important branding trends in technology marketing right now?

I have noticed a few trends which I think will continue to gain momentum in 2012.
Branded content: as customers become increasingly insensitive to conventional advertising, branded content will be a more important way for brands to reach customers, and for brands to leverage customers who ... more

Information Technology

Nov. 13, 2011

Fred Bullock recommends this answer by John McCoy

What do you consider the difference between a manager and a leader?

I picked this up somewhere but don't remember the source:
A manager ensures that the ladder is of the correct height, strength, and angle to climb.
A leader ensures that the ladder is against the right building! more

General Management

Human Resources

Oct. 23, 2011

Fred Bullock recommends this answer by Mike Kennedy

What is the first step in building an effective team?

Hi Alicia,
There are probably a zillion different perspectives on this but I would start with defining what the team should accomplish. Define the outcome and work backwards to what the team needs to get there in terms of resources. Many businesses and consultants make the ... more

Human Resources

Organization Development

Team Assessment

Oct. 2, 2011

Fred Bullock and 23 other people answered this question

How do you fight procrastination?

I've found the following inspiring and helpful:
"If the first thing you do when you wake up each morning is eat a live frog, nothing worse can happen for the rest of the day".
The 'frog' in this case is the most difficult task you have ... more

Procrastination

Time Management

Oct. 2, 2011

Fred Bullock and 13 other people answered this question

What has been most effective for you in managing change?

In my experience of leading successful change in marketing organizations there are 2 key factors:
1. MOTIVATION: People need to understand "why" change is necessary. In general we don't like change, so this step is critical to communicate and reinforce the need for change. Part ... more

General Management

Human Resources

Change Management

Sept. 11, 2011

Fred Bullock and 41 other people answered this question

Do you believe smartphones and tablets will eventually converge? Please explain why or why not?

Smartphones and tablets are converging, but that doesn't mean that eventually there will be a single converged device that replaces two different but related devices.
It helps to think about use cases, which makes it clear to me that different form factors are useful for ... more

Aug. 3, 2011

Fred Bullock and 1 other person answered this question

Does your B2B marketing org have a well-defined marketing operations role? What does (s)he do?

Marketing operations is a complementary function to marketing strategy and marketing programs development. Three years ago I created a marketing operations function at HP.
Initially the function was focused on analytics i.e. measuring the historical effectiveness and efficiency of demand generation programs.
The next phase ... more

Demand Generation

Marketing Operations

Following 1 Topic

Following 0 People

Followed by 2 People

Knowledgeable in 17 Topics

#6 of 32

#15 of 58

#13 of 68

#27 of 115

#34 of 131

#118 of 443

#451 of 1456

Time Management

#19 of 34

Change Management

#33 of 55

#91 of 112

#111 of 155

Demand Generation

#145 of 185

#350 of 466

#387 of 519

General Management

#832 of 1194

Human Resources

#1227 of 1481

#1787 of 2984