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Fred McMurray

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Jan. 31, 2012

Fred McMurray asked a question

What is the critical difference in creating demand in the consumer vs b2b marketplace?

Jan. 23, 2012

Fred McMurray recommends this answer by carlos Diaz Ruiz

Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?

I believe that there are certain conditions which make either sales, or marketing, to be better suited to lead the commercial effort. These considerations are determined by how value is created.
In industrial markets, where relationships are more important, because orders are placed on a ... more

Jan. 18, 2012

Fred McMurray is now following Britta Meyer and 1 other person

Jan. 17, 2012

Fred McMurray asked a question

What do CEOs need to know about product localization?

Information Technology

International Business

Product Development

Jan. 16, 2012

Fred McMurray and 5 other people answered this question at this roundtable

The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success [1/18 @ 11 am]

What are some of the metrics your organization uses to measure the effectiveness of 'Social'?

We measure the ROI of a social media campaign in several ways. 1.) metrics available for that platform, ie on Linkedin it would be profile views, profile searches, connection requests, interactions with postings, group membership. 2.) Traffic increase - ISP statistics, Alexa rankings, Google Analytics, ... more

Oct. 18, 2011

Fred McMurray asked a question

How important are syndication peer networks to your social media strategy?

Social Media Marketing

Syndication Peer Network

May 7, 2010

Fred McMurray and 14 other people answered this question

Small business ERP?

Hi Kenny
ERP can be effective for a small company of under $10 million if you select the correct software. Most people utilize Quickbooks, but that doesn't handle multi-users, inventory, or the customer service requirements well. We work with Tier 2 companies, between $10million and ... more

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