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Gail Ferreira

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Product Marketing Manager

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Results-driven Product Marketing Manager, accelerating sales of products/services. Recognized for analysis of customer perspective/market trends to create compelling market strategies, positioning, messages, collateral and campaigns that resonate with target audiences and compel prospects. Proactively team with sales/channels.

Dec. 28, 2011

Gail Ferreira recommends this answer by Lars Nilsson

What sales tool or application have you seen make the biggest difference in inside sales success?

At ArcSight (Now HP), one of the primary differentiators for my Account Development Team was the implementation of a Marketing Operations Platform. Lead Scoring, Lead nurturing, and cookie enabled email blasts all resulted in an order of magnitude improvement in the team’s productivity. By leveraging ... more

Dec. 7, 2009

Gail Ferreira recommends this comment by Maria Pergolino

What does Web 2.0 do to your marketing message?

The simplest way the message is affected is because of the need for keywords. Press releases, fact sheets, and brochures can't just be written to be interesting, they need to be written to be understood by search engines so that prospects and customers can find ... more

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