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Gary Katz
Founder, Chairman and Chief Strategy Officer,
Marketing Operations Partners
236 points
Gary is a visionary and thought leader in the emerging Marketing Operations field. He is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he ...
Gary is a visionary and thought leader in the emerging Marketing Operations field. He is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. Previously, Gary served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation and senior manager of corporate communications for Insignia Solutions. He also worked as internal communications consultant with Siemens ICN and Voice of the Customer/Voice of the Employee facilitator with Sun University in the mid-to-late 1990s. Before that, he worked as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing consulting firms. Marketing Operations Partners represents Gary’s fourth business start-up. He also founded CommPros Group in 2005; Katz Business Communications in 1990; and Public Relations Solutions, Inc. in 1985. Gary holds a master's degree in organization development from the University of San Francisco and a bachelor's degree in public relations from San Jose State University. Gary is past president of the Silicon Valley Chapter, Public Relations Society of America (PRSA), an Accredited Member of PRSA and a certified strategic planning process facilitator by the Institute of Cultural Affairs. He is currently a member of the Business Marketing Association (BMA) Thought Leadership Committee and a board member emeritus of SVPRSA. He served as a track chair for the Marketing Operations Management Symposium for four years, spoke and moderated panels frequently on Marketing Operations and Marketing ROI-related topics, and published several articles on Marketing Operations in MarketingProfs, Automate, The Journal of Digital Asset Management, and other publications. Gary currently teaches an online course in Marketing Operations at UCSC Extension in Sunnyvale. In 2009, Gary formed the Marketing Operations Future Forum, which is dedicated to co-creating the future of the Marketing Operations discipline.
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Nov. 10, 2011
July 12, 2011
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Marketing Operations is the application of tools from other disciplines to maximize efficiency and effectiveness of all of ... more