Geoffrey Kearney

My professional experience spans 30 years of financial, operational and general management. During that time, I have held C-level leadership roles in a broad cross section of organizations ranging from multi-billion dollar listed companies to high growth startups, eventually moving into the world of investment banking and private equity. My greatest focus for the majority of my career has been on strategic planning, which includes everything from conception, plan articulation and measurement, all the way through to execution.

In my opinion, the two greatest challenges in successful planning are, firstly, choosing the correct business drivers and, secondly, mitigating the impact of human bias and data manipulation. Every business is unique and so are its drivers. By correctly identifying the ones that matter most and finding effective ways of measuring them, you have taken your first large step towards successful planning. Bias, on the other hand, is a by-product of judgment, so to eliminate it completely would mean also having to remove the ability to exercise judgment, and that's counter intuitive. To solve this paradox, I developed Praedx, the intelligent forecasting and predictive analytics tool that minimizes human bias by combining past trends with planned future initiatives, to predict future outcomes. See for yourself at www.praedx.com.