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Gerardo Dada

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Head of Product Marketing http://www.theAdaptiveMarketer

30 points

Gerardo A. Dada is a businessman, technologist and a marketer that has been working with enterprise software, web strategy and social media for over a decade. He has led marketing strategies at companies like Microsoft, Vignette and Bazaarvoice. He blogs at www.TheAdaptiveMarketer.com and tweets from @gerardodada .

WEB: Photo Gallery

Nov. 24, 2011

Gerardo Dada answered this question

What are the common drivers for adopting social media in an organization?

Don,
Many companies are adopting social media because they think they have to - they are following a trend. They know facebook is "huge" and they need a social strategy.
More advanced organizations use social media as a tool to help with specific business problems. ... more

Business Intelligence

Nov. 13, 2011

Gerardo Dada and 67 other people answered this question

What do you consider the difference between a manager and a leader?

Managers are all about PEOPLE. Their job is to align team strengths with the needs of the origanization, to care for people, to show them he or she has their career in mind, to give them direction and resources and to cover their back.
Leaders are ... more

General Management

Human Resources

Feb. 25, 2011

Gerardo Dada and 5 other people answered this question

Is social the decade’s most important marketing strategy, or the latest black hole for marketing $s?

No and yes.
There is no question social media has tremendous potential and that a number of companies are finding great success leveraging social media: from ratings and reviews to internal collaboration (Enterprise 2.0) to companies like Threadless: social media is the core of their business ... more

Social Advertising

Social Media & Public Relations

Feb. 23, 2011

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Team Leadership

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