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Gloria Rand

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SEO Copywriter, gloriarand.com

80 points

Gloria Rand is a freelance copywriter, specializing in search engine optimization and social media marketing. A former writer/producer for the award-winning public television show, "Nightly Business Report," Gloria now uses her writing talents to help companies move up the search engine ranks with keyword-rich content that sells.

WEB: Gloria Rand's blog

Jan. 31, 2012

Gloria Rand and 4 other people answered this question

Does anybody have any suggestions for keyword tools they like?

You can register for free. You can pay $79.95 for one month subscription, or pay $69.95 a month for a recurring subscription which provides 10,000 results per search, and the ability to download the results into an xcl or csv file. more

Search Engine Marketing

July 26, 2011

Gloria Rand is now following Brent van der Walt and 1 other person

July 26, 2011

Gloria Rand and 1 other person answered this question

What are some best practices for posting links on your blog or website?

There's no set number on the number of links to include. It depends on the content of your blog article or website. That being said, it is good SEO practice to link to another internal page on your blog or website. Try to include at ... more

General Management

July 26, 2011

Gloria Rand answered this question at this roundtable

What Google + Means for Google and the Future of Social Media [8/12 @ 11 am]

Google+ first impressions? Better or worse than Twitter? LinkedIn? Facebook?

Google+ has some good features, but I'm not sure I'd characterize it as better or worse than the big three social networking sites out there now. It will be interesting to see what happens when businesses are allowed to have pages. For now, I don't ... more

May 12, 2011

Gloria Rand and 20 other people answered this question

Should a small business blog or just set up a Facebook page?

I also agree with others here that ideally, you should have both. (Although, if your target audience isn't on Facebook, then the blog will be good enough).
Just make sure you post to your blog first, and then to Facebook. I just read an excellent ... more

April 21, 2011

Gloria Rand and 7 other people answered this question

What would happen to your brand's social media strategy if Twitter shut down?

Twitter's effect on B2B companies would not be a big deal for the most part. A study by B2B Magazine found that while 67% of B2B marketers use Twitter, it was the top channel for only 13%.
Here's the article that contains the study's results: ... more

Content Marketing

April 11, 2011

Gloria Rand recommends this answer by Jacquelyn Lynn

Do you really read electronic newsletters that hit your inbox?

I probably delete far more newsletters than I read as well, but I still read a lot of them. More important: Just because people don't read a high percentage of the electronic newsletters they receive doesn't mean your newsletters are going into oblivion.
Are you ... more

March 26, 2011

Gloria Rand and 18 other people answered this question

How do you engage an audience during a webinar?

Another way to keep people engaged is to do a couple of polls during the webinar. This way you can get a better idea of how many people are paying attention! more

General Management

Webinar Best Practices

March 19, 2011

Gloria Rand and 6 other people answered this question

I am interested in hearing others explain why you don't target for keywords that are too general.

All of these answers are great, but one thing I'd add is to show your client a concrete comparison of one word searches versus a long-tail search. Show him on Google that a search for "shoes" turns up 601,000,000 results! On the other hand, a ... more

Internet Marketing

Internet Marketing Services

March 10, 2011

Gloria Rand and 6 other people answered this question

How often should a company blog about their company or their product?

I wouldn't recommend blogging about your company once a week. That's way too frequent. You can promote your business indirectly by becoming a source for good information that your readers would appreciate. Tips and strategies for instance. Keep the "advertising" more subtle.
A great example ... more

Corporate Blogging

March 10, 2011

Gloria Rand and 1 other person answered this question

Does the length of your blog matter?

Your instincts are correct. Shorter is definitely better - for universities or any one, for that matter!
We are inundated with so much information these days, that it makes sense to keep your blog posts to around 250-300 words. That's plenty! If you have a ... more

Feb. 12, 2011

Gloria Rand and 17 other people answered this question

What is the best way to promote your blog and gain readership?

All of the above suggestions are great. A couple other tips I'd add is to respond to comments on your blog. It shows you're paying attention to your audience, and if you get a dialogue going with a reader, it's great. Also, comment on other ... more

Feb. 1, 2011

Gloria Rand and 3 other people answered this question

What are the most cost effective ways for small businesses to utilize search?

There are several free keyword search tools available online that businesses can use to research, including seobook.com, Google's Adwords tool, wordtracker.com and keyworddiscovery.com. Once a business has found keywords, it needs to include them in their copy and the meta tag titles and descriptions on ... more

Jan. 25, 2011

Gloria Rand and 4 other people answered this question

What should make sure I include in my first website?

I agree with the suggestions from Miles & Charles. I would add that you should have a compelling headline that conveys why someone should do business with you! Remember, you only have about 5 seconds to grab a person's attention. The website needs to focus ... more

Jan. 25, 2011

Gloria Rand answered this question

What do you do when you "hit a wall" in the middle of your workday?

Luckily, I work from home, so when that happens, I have the option of going outside to take a walk or even just bringing my laptop downstairs to sit on the porch and work. Sometimes you just need a little fresh air! more

Personal Productivity

Productivity Improvement

Time Management

Working Smarter

Jan. 16, 2011

Gloria Rand and 1 other person answered this question

How do I optimize my business’s social media pages for search?

Do keyword research before you post content on your blog, Facebook, or other social networking site. Include those keywords in your blog titles, Facebook posts, etc. If you produce videos for your business, use YouTube's keyword search tool. People use different keywords when searching for ... more

Social Media Profiles

Jan. 16, 2011

Gloria Rand and 2 other people answered this question

What's worse for a small business: no website, or a static/poorly maintained site?

I have to agree with Dennis. There's no point spending time and money on a website, if you're not going to design it with your customer's needs in mind. If you can't afford to launch a website, there are other ways you can connect with ... more

Hosting and Bandwidth

Online Marketing Strategy

Search Engine Optimization

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