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Graham Holt

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Vice President Product Marketing, Coffeebean Technology - Social CRM for Mid Size Companies

30 points

Around 20 years ago I started writing software to solve a variety of business problems before moving into sales roles and for the last 7 years product marketing and management.

I'm keenly interested in social media and the effects ...

Around 20 years ago I started writing software to solve a variety of business problems before moving into sales roles and for the last 7 years product marketing and management.

I'm keenly interested in social media and the effects it is bringing to our personal and business lives.

I am a member of the Pragmatic Marketing community and combine this with Agile development methodologies to enable fast response to market changes and believe that being pragmatic is the key to success.

In my current role at Coffee Bean Technology I am talking to Sales, Marketing and Business leaders to define solutions to help them align their business with the Digital Medium. We call it "Turning you into a Click Company"

Our online solutions deliver Social CRM and Business Initiatives in an integrated system.

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WEB: http://www.coffeebeantech.com/

Nov. 29, 2010

Graham Holt published a brief

Social CRM In Practice - (Part 1)

Nov. 27, 2010

Graham Holt and 2 other people answered this question

What is the impact of social media on CRM?

I completely agree with Michael. There is a real change that has happened and to keep up you need to do more than just plug facebook and twitter into your existing CRM.
Marcio Saito wrote in a blog article about Why sales people hate CRM
Social ... more

Customer Service

Oct. 20, 2010

Graham Holt and 34 other people answered this question

CRM adoption: How do you get sales reps to use your CRM system?

I agree with Matt here, give them back more than they put in. I've seen the you must comply model tried before, you will get compliance i.e. they will do things that look like what you asked for but you will also get a lot ... more

Oct. 11, 2010

Graham Holt and 5 other people answered this question

Good sales crm system for a B2B event planning company?

Hi Sarah
I'm sorry I'm replying late here but your question caught my eye. I also have to disclose that my answer is not impartial. That said http://www.coffeebeantech.com is one option to look at. It combines Social CRM and Business Initiatives in one package. The solution ... more

Sept. 28, 2010

Graham Holt and 4 other people answered this question

Small business customer relationship management strategy.

Mary, I'm very surprised that small companies say they don't need a CRM strategy or even a CRM solution unless they are a very commoditized transactional business.
We are a small company (hoping to get bigger soon :o). and without our CRM there is no ... more

Customer Relationship Management Strategy

Small Business Customer Relationship Management

Sept. 14, 2010

Graham Holt and 14 other people answered this question

What are the top challenges of implementing a CRM system?

Once you get into it there are many challenges that companies face when they implement a CRM. I think the underlying cause in many cases is the lack of definition of real business goals and figuring out what you need to do for the end ... more

Implementing Crm

May 21, 2010

Graham Holt published a brief

Using Transient Communities in your Business

Classical Company

April 12, 2010

Graham Holt commented on a brief

Relationship Marketing for Your Business

Hi Michael, thanks for posting this excellent brief.
I think you hinted or even stated something that is very important there and that is authenticity. There is a danger that people only see social media as another marketing message outlet. It certainly is that but ... more

Reltionshim Marketing

April 11, 2010

Graham Holt and 10 other people answered this question

CRM account management features?

Todd
I can't tell from your posting how much weighting you put into each area but I would say that if you want to really be focussed on tracking the conversation, following and understanding your customers and prospects more deeply then you will need to take ... more

Account Management

Conversation Tracking

April 9, 2010

Graham Holt and 2 other people answered this question

How are you managing and sharing sales knowledge and best practice

Hi Steve
Thanks for your insight here. I think you are right and what you describe certainly backs up my experiences i.e. tools alone are not the solution.
I'm wondering if social network effects will start to change this. Can we really start to make more ... more

Sales Management

April 8, 2010

Graham Holt and 4 other people answered this question

Where do you gather your marketing intelligence?

Hi Lindsey
I did some field research recently to interview sales people to find out where they get their market intelligence from. The target group were field sales reps selling primarily technology products.
It's probably not a surprise but in general there is no clear winner here, ... more

Marketing Best Practices

April 7, 2010

Graham Holt and 3 other people answered this question

How do you create a standard for measuring performance metrics?

Hi Ben
When I started my career I was developing systems for industrial process control. In this environment the problem of collecting and analyzing data is simple because you can connect a wire to the machine and it dutifully provides the information you need (and gives ... more

Performance Metrics

Sales Management

April 7, 2010

Graham Holt and 2 other people answered this question

Is it smart to have a separate market intelligence department?

Ken
My experience was a little different to Market Intelligence but maybe you can learn from my experience. In a previous company we created a group for Research & Innovation. We took a couple of people from Product Management (me being one of them) and had ... more

Information Technology

Business Intelligence

April 6, 2010

Graham Holt and 2 other people commented on a brief

Social CRM – Explained!

I can easily accept most of the points made in the analysis but for me there is an important element that needs to be uncovered and which I believe is essential to understand in order to move forward successfully with any form of Social CRM ... more

Information Technology

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