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Greg Duell

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Director, Design and Interaction, the Live Brand

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Director/Principal of design and interaction for a new social branding company, offering senior-level analysis, strategy and execution of online and offline communication platforms. Helping companies and institutions evolve their brand design, creative and marketing efforts toward Web 2.0 ...

Director/Principal of design and interaction for a new social branding company, offering senior-level analysis, strategy and execution of online and offline communication platforms. Helping companies and institutions evolve their brand design, creative and marketing efforts toward Web 2.0 engagement. Custom, social brand building integrated with Web 2.0 monitoring, interaction best practices, visualization services, along with engagement analysis and strategies. We provide an optimized social brand solution so our clients can monitor the conversation and take action.

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Greg Duell and 11 other people answered this question

Jan. 5, 2011

Social Media Best Practices: What are your 3 tips for using Twitter as a marketing tool?

(1) Listen and seek first to understand
(2) Connect and nurture relationships
(3) Strive to serve your followers
(4) Don't broadcast more

General Management

Greg Duell recommends this answer by Gary Buck

Jan. 5, 2011

Market research: Do customers really know what they want?

I certainly agree with Gary Katz in that all customers are different. It depends and varies widely from customer to customer. If they knew exactly what they wanted from your product or service, you should consider hiring them immediately to be product designers.
In lieu ... more

Consumer Insights

Customer Surveys

Market Reserach

Greg Duell and 3 other people answered this question

Dec. 9, 2010

How effective is rebranding, really?

Wow. Is it getting hot in here?
At the risk of over simplifying, however to address your question Rachel, branding involves a company or institution making promise. That institution or company then becomes a promise delivery system. Consumers have good or bad experiences with a company, ... more

Brand Awareness

Greg Duell recommends this answer by Tom Bell

Dec. 9, 2010

How can I put my own personal touch on a franchise to make it stand out from others?

First things first, you need to be clear about "what you are allowed to do within the terms of your franchise"...remember that a large part of the appeal of a franchise to its users is the promise of its consistency; its a brand.
Can you ... more

Greg Duell recommends this answer by Kelley Robertson

Nov. 30, 2010

Is it the quantity of calls or the quality of the conversation?

Quality trumps quantity anyday!
You can make 100 calls to unqualified or weak leads/prospects and chances are you won't get an appointment or meeting or sell anything.
However, a single call to a high-value prospects who has interest in your product or service, can generate ... more

Inside Sales Strategy

Quality Vs Quantity

Greg Duell recommends this answer by Zach Bussey

Nov. 30, 2010

Social Media for B2C: What are the best tactics to increase Facebook fans?

Have a good product is a start. No one is going to like something they don't use.
Now, let's say you have a great product... what currently goes on at your Facebook fan page? Is the page fun? Does it's landing page draw people in?
An easy ... more

Social Engagement

Social Marketing

Social Media Marketing

Greg Duell recommends this answer by Jim Pennypacker

Nov. 18, 2010

Sales and Marketing 2.0: Should marketing be measured by the corporate revenue goal?

Great conversation. I generally come down on the side of the folks who say measure and reward marketing's performance based on corporate revenue, but I really think it depends on the culture of the organization and the purpose of measuring performance. I've seen examples where ... more

Marketing Metrics

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