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Greg Ott
CMO,
Demandbase
0 points
Marketing and GM Executive. Prior to Demandbase, lead Marketing and/or Product at Classmates.com, Ask.com, a couple of early stage technology companies, and multiple brands at P&G.
1. Unified Lead Definition -- Note: I believe Brian Carrol created this term. The key to sales-marketing alignment is to agree on when marketing will hand a lead to sales. I have seen ... more