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Greg Timpany

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Marketing Research, Global Knowledge

60 points

Experienced hands-on researcher with skills in survey design, programming and analysis. Battle-tested in database marketing and analytics.

Feb. 8, 2012

Greg Timpany is now following Gwen Morrison

Aug. 17, 2011

Greg Timpany recommends this answer by Matt Given

Should more companies look to outsource the operation of their marketing automation solution?

Hi Carlos
As a disclaimer, I help medium to large sized companies figure out the content strategy associated with lead gen, which many times syncs up with a marketing automation platform. So, I have a bit of a bias here.
But, I'd tell you that more times ... more

Aug. 17, 2011

Greg Timpany recommends this answer by Stephen O'Donnell

Does 'big data' need to be better defined?

There is one other (normal) characteristic of Big Data and that is that it has a high update rate. This makes it very difficult to use conventional B-tree type indexing systems to provide rapid lookups.
Sometimes Big Data is unstructured, that is the records are not ... more

Information Technology

Business Intelligence

Aug. 3, 2011

Greg Timpany and 20 other people answered this question

What control/guidelines (if any) should a company provide over an individual's Linkedin profile?

Dan, et. al. I agree with you on the need for freedom of speech tempered by common sense. It is all too easy for corporations to put unnecessary rules and regs around what an individual can or cannot say. On the other hand, if LI ... more

Corporate Branding

July 27, 2011

Greg Timpany answered this question

What kinds of businesses do you become fans of on Facebook?

Typically the few vices I allow myself - a few cigar brands and scotch distilleries

General Management

July 27, 2011

Greg Timpany and 3 other people answered this question

What do you think is the most annoying workplace habit?

Talking on blue tooth devices. One never knows if the person is speaking to you, themselves, or the wind. more

Human Resources

Company Culture

Talent Management

July 27, 2011

Greg Timpany and 3 other people answered this question

Is advertising part of your customer experience?

How could it not be? There is a deep vein of research around customers opinions of advertising and how (or if) they transfer to the brand. Our advertising needs to be consistent with the goals we have for the brand. more

Customer Service

July 27, 2011

Greg Timpany commented on this post

Yellowbook + Microsoft = A New Marketing Force for Small Businesses

Competition is a damn good thing! As much as I like Google, it is empowering to hear that other players are coming to market with offerings for the SMB space.
Greg Timpany
@DataDudeGreg
http://www.linkedin.com/in/gregtimpany more

Advertising & Marketing

July 7, 2011

Greg Timpany and 2 other people answered this question

Market Researchers: What are the pros and cons of using grid/ matrix questions on surveys?

That depends on your budget. I like Cvent as a tool, full disclosure I blog for them, Vision Critical's Firefly is also nice. These are both in the mid-price range. On the lower-end I would try Question Pro. more

Market Research

Matrix Questions

July 6, 2011

Greg Timpany and 29 other people answered this question

If you could change 1 thing about LinkedIn, what would it be and why?

Friends don't let friends use the 'canned' LinkedIn invitation.

June 29, 2011

Greg Timpany and 34 other people answered this question

POLL: Are you confident in Ben Bernanke's ability as Fed Chairman to get the economy moving?

I think all of Washington needs to take off their monkey suits and take a walk through the country. This goes for the Fed, Congress and Obama and crew. Our government has lost touch with what is truly important. That would be the health and ... more

Financial Markets

June 23, 2011

Greg Timpany and 3 other people answered this question

Market Researchers: how many open-ended questions do you typically include on a survey?

I concur with Sherrie's perspective. Open-ends have an important roll in surveys, but we must keep them in check so as not to over extend the cognitive load on either the respondent or the analyst!
An excellent example is the use of an open-end question ... more

Market Research

Qualitative Research

Quantitative Research

June 22, 2011

Greg Timpany and 4 other people answered this question

Survey Design: do you prefer one or multiple questions per page?

I agree with Rob that multiple questions are okay as long as they are related (think chapters in a book). I am currently a Cvent user and have found that using drop down menus for single-response questions as well as matrix questions allow the survey ... more

Data Collection

Market Research

Following 2 Topics

Following 1 Person

Followed by 3 People

Knowledgeable in 15 Topics

Survey Methodology

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Market Research

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Data Collection

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Financial Markets

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Company Culture

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Talent Management

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Human Resources

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