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Gregg Holzrichter

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Vice President, Marketing, Virsto Software

158 points

Marketing Innovator, Team Builder, Pipeline Generator, Enterprise Software focus.

Caliterra & Mondavi Winery (CPG) - 2 years
Cast Software - 2 years
Director, Field Marketing, Siebel Systems - 4 years
Director, Product Marketing, Financials, PeopleSoft - 1 1/2 years
Senior Director, Americas Demand Generation ...

Marketing Innovator, Team Builder, Pipeline Generator, Enterprise Software focus.

Caliterra & Mondavi Winery (CPG) - 2 years
Cast Software - 2 years
Director, Field Marketing, Siebel Systems - 4 years
Director, Product Marketing, Financials, PeopleSoft - 1 1/2 years
Senior Director, Americas Demand Generation, Global Campaigns, Global Marketing Ops, VMware - 4 1/2 years
Vice President, Marketing - Medallia - 1 year +
Vice President, Marketing- Virsto Software - Jan. 2011- Present

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July 5, 2011

Gregg Holzrichter is speaking at this roundtable

B2B Marketing Tactics That Work (And the Ones That Don’t)

B2B Marketing Week

Marketing Strategies

May 6, 2011

Gregg Holzrichter recommends this answer by Eric Burgener

Server virtualization - is there any reason why enterprises would prefer SAN over NAS?

It's not surprising that larger enterprises who already have large investments in SAN are trying to use what they've got as they virtualize. I would like to comment on a bit of a counter trend though that we've seen with customers.
When performance is a ... more

Information Technology

Cloud Computing

Nov. 3, 2010

Gregg Holzrichter and 7 other people answered this question

Who in the organization owns customer experience?

The organizations that are most successful at creating a differentiated customer experience and intense customer loyalty - think Virgin Airlines, Nordstrom, Zappos (as Jeffrey highlights above), Four Seasons, Apple - share common approaches, but first among equals is clear executive sponsorship to make customer-centricity and ... more

Customer Experience

Customer Experience Strategy

Oct. 21, 2010

Gregg Holzrichter and 13 other people answered this question

Is the funnel still a relevant metaphor for the b2b sales and marketing process?

I think the funnel metaphor, with accompanying clearly defined stages, a concept of progression (and issues of stalling / aging), primary ownership (marketing, sales, joint), and the ability to map tactics, content, tools and influences to each stage, is incredibly powerful.
Socializing this model, with ... more

Marketing Process

Oct. 5, 2010

Gregg Holzrichter and 5 other people answered this question

How does your B2B marketing organization think of 'demand generation'? What are your challenges?

Insightful posts and I agree with the sentiment that to create an effective marketing organization, one needs to start with a holistic, aligned strategy with sales, service & support and other cross-functional stakeholders. Only then can Demand Generation ensure that all efforts are integrated across ... more

Demand Generation

Sept. 22, 2010

Gregg Holzrichter and 1 other person answered this question

Sales 2.0: What Sales 2.0 tools have you implemented & what is the impact?

Site Traffic Analysis: Site Catalyst (Omniture)
SEO optimization and Tracking: Raven (impressed with Conductor Searchlight)
PR / Awareness: Meltwater
PPC tracking: Moving to Omniture from Google Analytics & Adwords with more BING
Inbound IP identification & contact acquisition & short-form data enhancement (integrated with Eloqua): Demandbase
Marketing Automation / ... more

Following 4 Topics

Customer Experience Management

Customer Service

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