Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Guillaume Braco
Nov. 4, 2010
Guillaume Braco
and
13 other people
answered this question
Is the funnel still a relevant metaphor for the b2b sales and marketing process?
Let's say the funnel is not a relevant metaphor for the B2B sales' process but more for the marketing process mainly because it neglects the client's emotional cost in the sales' process (Gord Hotchkiss, The Buyersphere) and so the fact that B2B sales' process is ... more