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Gurkan Erol

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Dec. 15, 2010

Gurkan Erol recommends this answer by becky guillory

CRM adoption: How do you get sales reps to use your CRM system?

Hello -
As a sales executive who has lead several adoptions and a former CRM sales person, I can tell you that there are several components to a successful 99.9% adoption. CRM is about change management and all of the components follow true change management ... more

Dec. 15, 2010

Gurkan Erol recommends this comment by Glenn

Who Owns CRM: Marketing or Sales?

IMHO, no one department "owns" CRM. The CRM philosophy/strategy (as opposed to CRM software) should be "owned by every single employee in the company. This philosophy is most successful when grounded in customer-centricity or when the organization is trying its best to evolve in that ... more

Business Systems

Dec. 15, 2010

Gurkan Erol and 12 other people answered this question

How do you get sales people to buy-in and actually use CRM?

CRM Manager, BMW Turkey
The buy-in of sales is important, everybody agrees to that. But please do not forget we are human beings, I guess 90% of us always want to start doing somekind excercise (fitness/sports/jogging), how many of really do it continously? But what if ... more

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