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Guy Colangelo

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Interactive Marketing Manager, Construction Data Company

40 points

March 30, 2011

Guy Colangelo asked a question

What's your most effective lead nurturing tactic to move through the funnel?

Lead Generation

March 30, 2011

Guy Colangelo and 5 other people answered this question

Do you still find email marketing effective? If so, do you use text or fancy html? or mail chimp?

The only thing that will replace email as one of the most effective promotional mediums is whatever replaces email in the future as the standard communication device.
We're finding in our market that many people check there emails over the weekends. They won't do much in ... more

March 30, 2011

Guy Colangelo and 7 other people answered this question

POLL (Y/N?): Have you ever fanned a co. on Facebook after seeing a traditional ad i.e. print/radio?

No and I don't understand why marketers continue to do this. Unless if you are conducting a sweepstakes or other great offer to "become a fan", I really don't understand why a marketer should expect a person to see their print ad, drop everything and ... more

Advertising & Marketing

Advertising Agency

March 30, 2011

Guy Colangelo and 4 other people answered this question

What metrics do you recommend marketers use to track the success of their demand generation efforts?

I will second that success is solely based on revenue. Leads are good but if they are not converting to sales, those leads are worthless.
Inside the lead gen domain you can optimize on landing page conversion rates and other metrics that define efficiencies to generate ... more

Demand Generation

March 30, 2011

Guy Colangelo and 1 other person answered this question

LiveBall- How does it fair against the other landing page optimization sites?

I forgot to mention the ability to edit meta info and other SEO options as well which helps with our quality scores as well so not only are we converting at a much higher rate, we are paying a much lower CPC as well. more

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