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Hali Johnson

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Social Marketing Coordinator, Net-Results Marketing Automation

48 points

June 13, 2011

Hali Johnson and 23 other people answered this question

Is the eMail Newsletter dead?

Thank you; great input, Paula.

Email and Messaging

Email Marketing

June 10, 2011

Hali Johnson recommends this answer by Michael A Brown

What are your tips for creating an effective call to action?

Tell 'em what to do.
Tell 'em how to do it.
Make it easy.
Prove it and/or guarantee it.
Ask 'em to do it. more

June 10, 2011

Hali Johnson is now following Christopher Ford and 15 other people

June 8, 2011

Hali Johnson and 3 other people answered this question

How can SMBs create & carry out sophisticated marketing strategies given their resource constraints?

At its core, marketing automation technology is a more effective solution for executing marketing strategies, from the simple to the sophisticated.
Marketers can now accomplish with technology what has previously been largely impossible, due to the cost and amount of effort/human capital required to market ... more

Marketing Channel

June 8, 2011

Hali Johnson recommends this answer by Justin Gray

What are some marketing automation mistakes to avoid?

I'm finding that I login to Focus solely to hate on Peter Johnston's answers. The blanket statements and gross myopia on this thread are exactly why Marketing Automation fails.
When your accountant sucks you don't blame Quickbooks.
The single greatest barrier to change (which MA represents), ... more

Marketing Automation

Marketing Automation Best Practices

Marketing Automation Industry

May 20, 2011

Hali Johnson recommends this answer by Gregory Smith

How long does it take to fully implement a basic marketing automation system?

It took us about one full week to implement our system, and about one month for us to have it fully stabilized. We use Net Results (http://www.net-results.com) and have been doing so for almost a year now. Getting the system set up took our web ... more

Marketing Automation

Marketing Automation System

May 19, 2011

Hali Johnson recommends this answer by Joseph Zuccaro

Does the "Revenue Performance Management" message actually work?

I have been a bit skeptical of the phrase in that it sounds a bit too clinical and financial for most Marketers, many of whom are classically trained in the "Four P's" and that's about it. Frankly, I've always believed that Marketers should have been ... more

Focusmarketingrt

Marketing Automation

May 19, 2011

Hali Johnson and 1 other person answered this question

What functionality are you using in your marketing automation system?

Overall, I agree with you Mark; you make some very good points. I would like to assert that marketing automation is about more than just making your current marketing efforts more consistent and manageable.
Segmentation, lead scoring and lead nurturing through bona fide drip campaigns ... more

Database Segmentation

Demand Generation

Lead Generation

May 13, 2011

Hali Johnson recommends this answer by Joseph Zuccaro

What factors are attributing to the low marketing automation adoption rate in your organization?

Another important issue that "overwhelms" marketers is the need to create relevant content. Now that "content marketing" is in the forefront of many marketers' minds, it is nonetheless very demanding to create content that reflects the information that a diverse set of customers in a ... more

Marketing Automation

Marketing Automation Implementation

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