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Aug. 3, 2011
Heather McVey
and
3 other people
answered this question
Market Researchers: How long should qualitative interviews ideally be?
Here are some suggestions from FocusVision: Try to base your interview on efficiency rather than on a time limit. Consider these thoughts: (1) in today’s society everything is instant and convenient. People do not like to wait or go out of their way unless there ... more
