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Hector Merodio

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CEO at VisualMente.com, VisualMente - Virtual Events

6 points

I am a specialist in Virtual Eventsvirtual events, fairs, trade shows and Virtual Business Environment Solutions

I have experience creating and integrating virtual environments for communication and business development; like Virtual Events, Virtual Trade Shows or Virtual Conferences Centers

Nowadays ...

I am a specialist in Virtual Eventsvirtual events, fairs, trade shows and Virtual Business Environment Solutions

I have experience creating and integrating virtual environments for communication and business development; like Virtual Events, Virtual Trade Shows or Virtual Conferences Centers

Nowadays I combine general management at VisualMente - Virtual Events with some consultancy to Pymes that need to introduce into Internet.

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WEB: VisualMente.com

May 18, 2011

Hector Merodio is now following Greg Hackett and 1 other person

April 24, 2011

Hector Merodio and 2 other people answered this question

How can virtual events be used as a marketing channel?

I totally agree with Paul, Virtual Events are inherently part of the marketing mix, the thing is, at less at Europe that there are many marketing managers and event planers that don´t know what a virtual event is, and how they can use them to ... more

Event Marketing

March 8, 2011

Hector Merodio and 8 other people answered this question

Virtual Events Best Practices: What are your 3 tips for marketing a virtual event?

1. At corporate events, email it is still the way.
Design a good emailing with a clear objective, complemeting it with Video. There are some people that don´t know what a virtual event is, but they are tired about webinars; so make the different clear, and ... more

General Management

Event Marketing

Jan. 28, 2011

Hector Merodio and 3 other people answered this question

At what point should a company consider participating in a virtual event/trade show?

A Company can consider participating or organizing virtual events if they have already an event marketing strategy, they can complement their strategy with virtual solutions. If not, they could think about if they need to:
- Organize events in different countries at the same time.
- ... more

Events and Trade Shows

Jan. 23, 2011

Hector Merodio and 7 other people answered this question

What are/will be the biggest impediments to the Virtual Event market reaching its potential?

I am agree with Cece that it can be necessary to simplify the environments, and of course with Dennis about the ROI, one of the main points of Virtual Events and with Miguel when he said is still a lot to be done to increase ... more

Virtual Trade Show

Dec. 20, 2010

Hector Merodio and 12 other people answered this question

Virtual Trade Show Best Practices: Best Practices for Exhibiting at a Virtual Trade Show

The main point is to be interactive so:
1. Look for your prospects,
don´t wait for them to sit down in front of your virtual desk, so define what your prospect´s profile is and look for them using for example a profile search tool.
2. Prepare your ... more

General Management

Events and Trade Shows

Dec. 19, 2010

Hector Merodio and 8 other people answered this question

Virtual Events & Trade Show Trends: What are the biggest trends to follow for 2011?

Here are my three predictions:
1. Major event and exhibition organizers naturally begin using virtual events platform to give their customers added value. They leave behind the fear that has existed over the years off seen as competitors in their market. This will require physical event ... more

Events and Trade Shows

Nov. 16, 2010

Hector Merodio and 2 other people answered this question

What are your top three tips for planning a successful virtual event?

The top three simple factors that are critical to your success at a virtual event are:
PROMOTION OT THE EVENT:
This kind of event demands a more direct and clearer pre and post promotion work, but mostly centralized and coordinated.
CREATE VALUE CONTENT:
You need to design an event ... more

Information Technology

Event Marketing

Sept. 24, 2010

Hector Merodio and 11 other people answered this question

Who are the top vendors for a virtual events system?

Todd, ansewering directily your question, The top ten are:
USA: 6Connex, CGS, InXpo, ON24, Unisfair
Europe: Imaste, Ubivent and VisualMente
Good luck with your virtual events, you have a lot of business opportunities on there
Hector
www.visualmente.com more

Information Technology

Virtual Event Platform

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Event Marketing

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