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Helena Bouchez
Principal,
Helena B Communications
40 points
Helena Bouchez is principal of Helena B Communications, a marketing and public relations practice that helps marketing thought leaders raise their profiles and develop relationships with prospects and influencers.
Jan. 30, 2012
Helena Bouchez
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Why is content marketing so important right now?
Content marketing is about educating your markets. Your prospective clients MUST understand exactly how and why your solutions will benefit them before they’ll even consider buying. This means you must help them recognize the business value of your solutions and differentiate your solutions from the ... more
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