Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Ileane Smith

Follow Following Unfollow

Manager Membership and Academic Outreach, ASTM International

47 points

Dec. 17, 2010

Ileane Smith is now following

Nov. 18, 2010

Ileane Smith recommends this answer by Frank Days

What are the best online tools to monitor your brand

I suggest starting with the freely available tools:
Google Reader - I use this as my central listening hub for blogs and alerts
Twitter Search - Setup searches on your brand, keywords and important hashtags
Google Alerts - While they don't pickup everything from Twitter, they do get ... more

Information Technology

Brand Monitoring

Nov. 16, 2010

Ileane Smith recommends this answer by Bob Fiddler

What department should have responsibility for branding?

Much depends on how large your organization is, how it's structured and the details of the brand itself.
First of all, everyone in the organization is responsible for understanding the brand and being able to communicate about it. Everyone is a brand ambassador. In a larger ... more

General Management

Brand Awareness

Nov. 12, 2010

Ileane Smith and 9 other people answered this question

Is sending emails to a Jigsaw list considered Spam?

Ryan and Chad thanks for clarifying. I've never heard of jigsaw so my original response was a little off. However I did mention "opt-in" and that is the primary consideration. more

Email Marketing

Email Marketing Campaigns

Email Marketing Tactics

Nov. 10, 2010

Ileane Smith and 9 other people answered this question

Wordpress Comment Spam: How do you deal with it?

Hello Ky, this is an area that I am very familiar with and I am a huge fan of Wordpress.
If you are using Wordpress.com there isn't much more you can do outside of installing Akismet and adjusting your moderation setting in the WP.com dashboard. ... more

Wordpress Plugins

Oct. 22, 2010

Ileane Smith and 3 other people answered this question

Do you use open rates in your email marketing campaigns?

Hi Sara, I agree with the other responses. We use Vertical Response for email distribution and they provide very insightful reports comparing open rates and click through rates on each of the links in the email. This is a nice way to see if your ... more

Email Marketing

Email Marketing Applications

Oct. 16, 2010

Ileane Smith and 1 other person answered this question

How do you manage the time involved in searching in Twitter?

I use "social mentions" to track mentions of the company and some others at the organization use Google Alerts.
I also use HootSuite and monitor searches on our company name and Twitter accounts in different columns and tabs. If you have any questions about using HootSuite ... more

Focus Interactive Summit

Sept. 12, 2010

Ileane Smith recommends this answer by Vaibhav Domkundwar

What are the basic filters Email Spam filters use?

This is a good post that outlined the most important aspects on this issue: http://www.mailchimp.com/blog/most-common-spam-filter-triggers/
Hope this helps. more

Email Marketing Campaign

Email Marketing Content

Email Marketing Tactics

July 29, 2010

Ileane Smith recommends this answer by Jessica Groopman

What do you think is the most damaging mistake someone can make in Customer Service?

Heard an interesting stat the other day from the Customer Experience Impact Report:
82% of consumers in the U.S. said they’ve stopped doing business with a company due to a poor customer service experience. (!!!)
It goes on to say "Of these, 73% cited rude staff ... more

Customer Service

July 1, 2010

Ileane Smith recommends this answer by George Adamidis

What's the next big trend in email marketing going to be?

The next big thing in email marketing will be using behavioral data to complement user-defined data. I call these "soft preferences" and it's an easy way to plump-up data and provide a more relevant experience to end-users without asking for more information. It also demonstrates ... more

Email Marketing Applications

Email Marketing Strategies

Following 1 Topic

Following 0 People

Followed by 0 People

Knowledgeable in 15 Topics

#1007 of 2984

#6 of 22

#66 of 180

#706 of 1429

#13 of 24

#14 of 24

Email Marketing Tactics

#15 of 25

Email Marketing Campaigns

#27 of 52

Email Marketing

#127 of 273

Marketing Automation

#256 of 531

#21 of 37

Social Media Sites

#51 of 93

Focus Interactive Summit

#46 of 113

#230 of 386

Information Technology

#1870 of 2263