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Ivana Taylor

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Marketing Strategist, DIY Marketer, Third Force

120 points

I'm the marketing advisor to CEOs of million dollar companies with no marketing department.

As the marketing expert and book editor for the Small Business Trends community, I get the opportunity to try and use the latest technologies and ...

I'm the marketing advisor to CEOs of million dollar companies with no marketing department.

As the marketing expert and book editor for the Small Business Trends community, I get the opportunity to try and use the latest technologies and marketing tools that make your small business look bigger and perform better.,

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WEB: Thirdforce.net

Ivana Taylor is now following Matt Heinz and 2 other people

Jan. 27, 2012

Ivana Taylor asked a question

Oct. 5, 2011

What is the one question you'd ask 100 other small business owners?

Market Research

Ivana Taylor and 1 other person answered this question

Sept. 12, 2011

How do you market, or gain momentum, around a weekly Twitter chat?

Hi Brielle - I ran a weekly tweet chat a few years ago and found that the best way to build momentum around it was to participate FULLY, FREQUENTLY and consistently on a variety of other tweet chats. Since I'm in the small business space, ... more

Information Technology

Ivana Taylor asked a question

May 9, 2011

How do you use blogs and social media to find ideal customers?

Ivana Taylor asked a question

May 9, 2011

What’s different about how people buy and how we sell today?

Ivana Taylor asked a question

May 9, 2011

What are some best methods and technical tools that you can use to analyze your sales and marketing

Information Technology

Ivana Taylor asked a question

May 9, 2011

What are best practices for building solid customer relationships?

Ivana Taylor asked a question

May 9, 2011

How do you find and identify your best or ideal customer?

Ivana Taylor and 12 other people answered this question

March 24, 2011

What's the most creative use of QR Codes you've seen?

I just saw a QR code being used as a survey! http://2d-code.co.uk/best-buy-mood-qr-code/

Information Technology

Digital & Print Publishing

Ivana Taylor recommends this answer by Jacquelyn Lynn

March 11, 2011

What information should you provide in your voice mail greeting?

How often you change your greeting depends on the type of work you do, how many calls you typically get, and who they're from. The best approach is to think about who is calling you and what they're likely to want/need to know. These aren't ... more

General Business

Ivana Taylor recommends this answer by Steven Ritchey

March 3, 2011

What are some useful Twitter tools I should consider for my website?

Bryan, You ask about "Tools... for my Website" and then go on to say you are looking for ways to add followers and promote your B2B content site without spamming.
I see those as 2 different questions and the 3rd Q probably ought to be ‘what ... more

Corporate Websites

Ivana Taylor recommends this answer by TJ McCue

March 1, 2011

What are some of the best ways to promote a new blog aside from Twitter and Facebook?

I've built out a number of blogs for myself and others. The best way I've found to promote a new blog is to get other people in your network to contribute to it by way of a post. Get others to write a post for ... more

Audience Development

Ivana Taylor and 5 other people answered this question

Feb. 28, 2011

Is social the decade’s most important marketing strategy, or the latest black hole for marketing $s?

I think social media is an extremely important tool. But I don't think it's a strategy. In the same way that a telephone or a business card is a tool, but not a strategy,
Social media is a communication channel and how we use it becomes ... more

Social Advertising

Social Media & Public Relations

Ivana Taylor and 3 other people answered this question

Feb. 16, 2011

Do you believe social sites really make a difference in your business? Tell me why.

Hi St. Homes - I echo much of what Joe, Chris and Jeff have said. At this stage of the social media life cycle, however, I'd ask the question "What difference does social media make?" I have to say that at this point, not participating ... more

Ivana Taylor recommends this answer by Tony Hudson

Feb. 15, 2011

i just started a site whats the best way to attract buyers

Cheryl, the first thing you need to do is do research...what I mean is research about your market. What are their buying habits? Are they mostly online when they do business or buy products and services. Do they tend to reside or communicate in specific ... more

Ivana Taylor and 17 other people answered this question

Feb. 14, 2011

What is the best way to promote your blog and gain readership?

Create "Best of...." or "Top 10,20,30 blogs" in your area of expertise. Be sure to mix and match blogs that have high readership along with blogs that are excellent and bring value but may not have as much traffic as you think they deserve. Make ... more

Ivana Taylor and 2 other people answered this question

Feb. 8, 2011

What can a brand do to recover from a social media blunder?

Be honest, be forthright, admit the mistake. People will actually empathize with you if you just put it out there with no pretense and in a humble way as John mentioned above. It also helps if you've been consistent all the way down the line ... more

Facebook Marketing

Twitter Best Practices

Ivana Taylor answered this question

Feb. 3, 2011

What is your preferred source for online marketing data (example: Marketing Sherpa) free or paid?

Hi Jennifer - This is a terrific question and I was hoping I wouldn't be the first to comment because I wanted to see what other resources people came up with. I'll get the ball rolling with my three.
1. I've been a subscriber to Marketing ... more

Market Research

Online Market Research

Ivana Taylor answered this question

Feb. 1, 2011

Where are you going to focus your marketing efforts this year? On expanding, or improving?

Hi Andi - I am so tempted to say BOTH - but in different areas. My first focus is on setting revenue and profitability goals. Then, I've looked at which product or service offerings are going to give me the highest bang for my time ... more

Marketing Campaign

Mobile Marketing

Online Marketing

Ivana Taylor recommends this answer by Chad Cook

Feb. 1, 2011

As an entrepreneur who does it all, how do you prioritize your day's activities?

Sales is at the top of the list - call early and at lunch or the evening (15 minutes each)
Sales is second on the list of priorities - schedule meetings, write proposals, etc. (1 to 2 hours)
Design is next. Design for clients and design for ... more

Ivana Taylor and 9 other people answered this question

Feb. 1, 2011

Best online appointment/meeting scheduler?

I'm an insane Tungle fan - I've been using them for about as long as they've been around. I LOVE LOVE LOVE them. Here are just a few reasons why
First - the other people that you invite DON'T have to register or use the program ... more

Appointment Schedule Software

Calendaring Software

Scheduling Software

Ivana Taylor recommends this answer by Richard Stiennon

Jan. 31, 2011

Do you add everyone that wants to connect on LinkedIn?

I too do "back ground checks" on people who request a connection on Linkedin. Since accepting a link gives that person access to your email address it could serve as a source of spam. I get about three requests a week from people in India ... more

Social Netowrking

Ivana Taylor recommends this answer by Veronique Palmer

Jan. 26, 2011

Social media overload: How do you deal with managing Twitter and Facebook without losing your mind

With difficulty! Don't under-estimate the insane amount of time it takes to embrace social networking properly. As a small business owner, social networking tools are absolutely crucial to establish myself in what I do, as well as for research into industry trends and news. But ... more

Human Resources

Ivana Taylor is now following

Dec. 21, 2010

Ivana Taylor is now following

Dec. 21, 2010

Following 7 Topics

Email Marketing

Inbound Marketing

Online Marketing

Social Media Marketing

Following 3 People

Followed by 24 People

Knowledgeable in 22 Topics

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