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J-P De Clerck

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Partner, Conversionation

108 points

J-P De Clerck is a holistic thinking social media, content, email & conversion marketing consultant, working for large and mid-sized business.

He is an online industry veteran and seasoned journalist and blogger, writing for online and offline interactive marketing publications, mainly ...

J-P De Clerck is a holistic thinking social media, content, email & conversion marketing consultant, working for large and mid-sized business.

He is an online industry veteran and seasoned journalist and blogger, writing for online and offline interactive marketing publications, mainly in Europe and increasingly in the US.

J-P launched several succesful marketing-related magazines, websites, blogs and communities. Prior to starting his consultancy firm he managed some online businesses and was an online publisher.

Before becoming a publisher, J-P worked in marketing management, general management and sales management functions for international ICT companies and publishers such as IDG, Ingram Micro and more.

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WEB: Social Email

Oct. 26, 2010

J-P De Clerck asked a question

What, according to you, are the main transformational/organizational factors for Social CRM succes?

Oct. 26, 2010

J-P De Clerck published a brief

Using Customer and Peer Reviews Efficiently for Cross-Channel Marketing Purposes

Customer Service

Customer Loyalty

Customer Reviews

Oct. 24, 2010

J-P De Clerck and 13 other people answered this question

Is the funnel still a relevant metaphor for the b2b sales and marketing process?

Allow me to start with some key trends that describe the modern marketing evolutions. There is an abundance of communication channels, people have increasing opportunities to gather information in the buying cycle, we live in a cross-and multi-channel reality which makes it more difficult to ... more

Marketing Process

Oct. 24, 2010

J-P De Clerck published a brief

Word-of-Mouth Marketing in the Social Media Age

Content Marketing

Cross-channel Marketing

Sept. 22, 2010

J-P De Clerck and 5 other people answered this question

Who are the top vendors for an email marketing system?

Hi Donna,
Eloqua and Marketo are indeed marketing automation platform vendors as Martin said. They go beyond email marketing and email marketing is used in processes that include triggered emails, emails in function of the different stages of the lead cycle, scenario-based interactions, behavioral features, cross-channel ... more

Email Marketing

Email Marketing Campaign

Sept. 22, 2010

J-P De Clerck and 7 other people answered this question

Does marketing automation really close the gap between sales and marketing?

Hi Paul, I agree with Carlos. Tools don't bridge gaps, including the one between sales and marketing. It surely is a question of processes but also, and let's not forget this, of corporate culture.
Marketing automation plays a crucial role in the process of lead generation, ... more

Marketing Automation

Marketing Automation Campaigns

Sept. 22, 2010

J-P De Clerck and 2 other people answered this question

Hi Mike. I am not sure if I understand your question. Is this content already online or do you have several forms of content that you would like to put online in order to offer more content to your visitors and improve your SEO?
- If ... more

Search Engine Optimization (SEO) and Strategic Content and Traffic Development

Search Engine Optimzation

Sept. 22, 2010

J-P De Clerck and 2 other people answered this question

Where can I find a good list of email marketing products?

Hi Sam,
If you mean email marketing services providers (ESPs), there are several good sources.
Take a look at the directory of The Email Guide (www.theemailguide.com). You can also check out the Email Marketers Club of my friend Tamara Gielen on Ning (www.emailmarketersclub.com), she has a list ... more

Email Marekting Campaign

Email Marketing

Email Marketing Products

Sept. 22, 2010

J-P De Clerck and 2 other people answered this question

What are your top 5 best practices for developing a social media strategy?

Thanks Craig, we are indeed all learning and there is indeed a difference between B2B and B2C, among others in the lead generation and nurturing domain and the integration with other activities and customer data systems. But those are things you obviously know :) It's ... more

Social Media Marketing

Social Media Sites

Sept. 22, 2010

J-P De Clerck asked a question

SEO, social media PPC and bounce rate

Sept. 22, 2010

J-P De Clerck recommends this answer by Carlos Hidalgo

I've heard that Eloqua is losing market share to Marketo- is that true?

Adam:
Here is a great post by Craig Rosenberg on the Marketing Automation Space and the competition between the vendors: http://www.funnelholic.com/2010/08/26/whose-going-to-run-this-town-the-contin...
Hope this helps.
Carlos Hidalgo
The Annuitas Group more

Marketing Automation

Marketing Automation Campaigns

Sept. 22, 2010

J-P De Clerck and 5 other people answered this question

What are the best practices for getting content, headlines, or tweets retweeted?

Hi Courtney, this is really the kind of question one can write a book about. Unfortunately I can only answer in 4000 characters maximum.
The answer in fact depends.
- Is it a personal account or business account?
- What is the main purpose of it? Interaction? Promotion? ... more

Sept. 22, 2010

J-P De Clerck and 9 other people answered this question

Besides email, what other channels should I use for lead nurturing?

Hi Jenny,
Email obviously plays an important role in lead nurturing but it is a channel. More importantly than the channel is the relevance of the information and how and when you provide it.
This decision is based upon interaction data of the lead. And so should ... more

Lead Nurturing Tools

Marketing Automation

Sept. 22, 2010

J-P De Clerck and 2 other people answered this question

What is the best way to deal with negative comments on my social media sites?

Hi Linda,
In general you act as every good sales professional or customer service rep would: listen, think and try to find a solution (respond). This does not mean that you have to nicely say “thank you” when someone destroys your reputation because he or she ... more

Social Media Sites

Social Media Strategies

Social Media Websites and Online Communities

Sept. 22, 2010

J-P De Clerck and 6 other people answered this question

What do you suggest for a small company that has no seo budget?

Hi Caty,
There are obviously plenty of things you can do as some other people mentioned. However, the key question is what marketing purposes do you want to serve and how do you want to find prospects - or better: have them find you?
SEO is not ... more

Online Marketing

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