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Jacques Spilka

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Sr. Customer State Marketing Strategist, Whatsnexx

141 points

March 7, 2012

Jacques Spilka asked a question at this roundtable

Demystifying Neuromarketing [3/7 @ 1 pm]

How do you take into account habituation over time?

March 7, 2012

Jacques Spilka and 8 other people answered this question

What is the best email marketing tool/service for a small startup?

Ideally you need a email marketing tool (e.g. Cakemail, Constant Contact, Mail Chimp...) that allows:
1) Personalization
2) Dynamic content
3) Auto-responders (i.e. triggers an email when a contact is added to a list)
4) Bounce management
Combine that with a customer state marketing tool ... more

Email Campaigns

Email Marketing

Email Marketing Campaigns

Feb. 29, 2012

Jacques Spilka and 6 other people answered this question at this roundtable

Defining Cloud Computing [2/23 @ 11 am]

What is the value proposition for Cloud Computing? How does it vary by company size and industry?

Cloud computing is also a boon to developers who are also freed from the overhead of in-house solutions. The developer can focus on functionality and features and leave the bandwidth and storage issues to the cloud. more

Information Technology

Cloud Computing

Enterprise Computing

Jan. 20, 2012

Jacques Spilka is now following Daniel Greenberg

Jan. 20, 2012

Jacques Spilka and 8 other people answered this question

What are the top things 3-5 things that buyers should know about marketing automation?

Daniel,
Thank you for your appreciation of our approach. The point is (see my other post: Integration is now a commodity! Goodbye Marketing Automation and Hello Integrated Marketing! http://bit.ly/zLl3v3) that the integration piece is not longer an issue. There is no heavy lifting anymore. Integration ... more

Demand Generation

Nov. 6, 2011

Jacques Spilka and 4 other people answered this question

How much Marketing Automation is "too much" Marketing Automation when it comes to platform features?

As you rightly point out Joseph, current marketing automation solutions are 800 pound gorillas. What is required is the means to start small and target the low hanging fruit first. Simple automation can rapidly prove the benefits of marketing automation and free up resources to ... more

Marketing Automation

Oct. 21, 2011

Jacques Spilka and 18 other people answered this question

Why isn't marketing more automated yet?

I agree with you completely. Make it easy to use. The ideal marketing automation platform is designed with the marketer in mind. It allows them to use their own vocabulary, their own tools, and minimizes the amount of IT involvement. Solve these problems (and we ... more

Lead Management

Oct. 14, 2011

Jacques Spilka and 13 other people answered this question

For a start-up, what are the best CRM and marketing automation apps that need the fewest add-ons?

Whatsnexx is designed to allow the marketer to leverage existing applications in order to influence customer behavior across multiple channels. No need to centralize the data first; no need to replace the applications that you are currently using; no need to spend big bucks on ... more

Constant Contact

Oct. 14, 2011

Jacques Spilka answered this question at this roundtable

MAI Series: Three Views of Marketing Automation [10/13 @ 1 pm]

How does a company take "baby steps" when it comes to selecting and implementing a marketing automation solution?

Start simple, automate the low hanging fruit, select a solution that allows you to start small and only pay for the features you need. The solution should allow you to add new features as your ability and capacity increases. more

Sept. 28, 2011

Jacques Spilka and 10 other people answered this question at this roundtable

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What is the number one reason companies are buying marketing automation? (right or wrong)

I agree with Kirk and Sabrina, one of the goals is to automate non-value added tasks so the marketer can focus on adding value. Ease of use is paramount.
Another goal is to ensure consistent execution of marketing processes. more

Sept. 22, 2011

Jacques Spilka answered this question at this roundtable

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

Do you think time to ROI depends more on the components of the solution or the learning curve involved in training?

Wow Lauren, great question!
Imho, calculating the ROI of a project should include all costs of the project, including learning how to use it, if you are to compare apples to apples. Let’s say that solution A takes two weeks to learn and start using versus ... more

Customer Service

Human Resources

Information Technology

Sept. 19, 2011

Jacques Spilka and 8 other people commented on this post

The Marketing Automation Drinking Game

shaa grate game. I shink iwill play fur awhlyle, but i never ever ever ever shay those wurds myself. :-) more

Demand Generation

Sept. 16, 2011

Jacques Spilka recommends this answer by Justin Gray

What are some things that marketing automation is currently missing?

A baseline of marketing process education.
Vendors can teach you how to use the application - but who is teaching B2B executives to be better marketers? Marketing Automation exposes all of the terrible things the B2B space has been doing for the last 20 years. ... more

Lead Management

Marketing Automation

Sept. 16, 2011

Jacques Spilka and 6 other people answered this question

POLL: Having an office pet (eg. dog, cat) is beneficial for employees. (Agree or Disagree)?

Allergies is really the big issue. When I have a cold I become hyper-allergic to cats and dogs. This is not an uncommon problem.
If you must have pets in the office then perhaps an aquarium is the best answer. more

Human Resources

Company Culture

Employee Engagement

Sept. 16, 2011

Jacques Spilka and 3 other people answered this question

Is marketing automation only for B2B or does it also apply to B2C?

Welcome to my pet peeve. See my blog “Eloqua, Marketo, and Aprimo are not Marketing Automation” at http://blog.whatsnexx.com/2011/02/index.html for the full rant.
The mechanics of B2C automation are somewhat different. As pointed out by the comments above, the main difference is volume. If we view the ... more

Sept. 8, 2011

Jacques Spilka and 2 other people answered this question

What is the quickest path-to-value from marketing automation for small businesses?

Whastnexx allows you to start small and to scale up over time. It allows you to use the applications you want and assemble your own marketing automation tool. more

Marketing & Promotional Campaigns

Marketing & Sales

Marketing Analytics

Aug. 31, 2011

Jacques Spilka and 23 other people answered this question

What are the most effective methods for getting targets to open direct mail?

One trick that my father used (he was a founder of the Canadian Direct Mail Association) was to put "Or occupant" under the address window. In this way, if the addressee had moved, the mail can legally be opened by the new occupant. This approach ... more

Aug. 31, 2011

Jacques Spilka answered this question

What are some of the emerging trends in the marketing automation space?

Hi Carlos,
Here is what we are doing, and we believe it is a technology that will disrupt the marketing automation space. Customer State Marketing is a new approach to MA:
1) It puts the customer state in the middle and then reacts to customer events (e.g. ... more

Aug. 31, 2011

Jacques Spilka and 7 other people answered this question

Would the adoption of marketing automation take off in a bit way if it was made DEAD EASY?

Marketing automation software should be easy. The problem, imho, is that currently players keep expanding their feature set through development or acquisition in order to keep up with their competitors. What you typically end up with is a bloated suite that users only scratch the ... more

Demand and Lead Generation

Demand Generation

Aug. 24, 2011

Jacques Spilka and 47 other people answered this question

What's the best project management advice that you've ever been given?

Project management is 90% communications and 10% anticipating the worst thing that can happen to your project. more

Information Technology

Project Management

Project Planning

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