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Jake Broselle

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http://www.present4.com/

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Developing innovative forms of marketing communications for both existing and potential customers.

WEB: DME Studios

Feb. 2, 2012

Jake Broselle and 4 other people answered this question

What is the most effective way to secure a meeting with higher ups in a company?

Hi Micheal,
Thanks for your input, I should have been more clear with my question. We just unveiled P4 which is a 1-2 minute multimedia presentation that effectively explains an organization's value proposition and in turn allows anyone to relay that value proposition to others. ... more

Sales Strategies

Jan. 27, 2012

Jake Broselle and 2 other people answered this question at this roundtable

Marketing Value Propositions [5/20 @ 1 pm]

How do you get salespeople to understand sell using the value proposition?

Hi Jake,
I know you asked this quite some time ago but a great way to get them to sell using your value proposition is to first implement a company-wide value proposition and then give everyone an asset that relays that value proposition quickly and ... more

Value Proposition

Value Proposition Management

Jan. 27, 2012

Jake Broselle and 4 other people answered this question

When creating video for your integrated marketing campaign, about how long should they be?

Definitely keep it around 2 minutes - we live in a world today where everyone wants instant gratification. "Fluffing" a video will only send your potential customers elsewhere. Also, with the exponential growth of tablets and smartphones I would advise that the final edit be ... more

Integrated Marketing

Online Marketing

Jan. 26, 2012

Jake Broselle and 13 other people answered this question

How necessary is it to have a video about you or your product or service on your website?

In today's world capturing the attention of a potential customer is difficult. It is no longer good enough to just drive people to a website; there needs to be a call to action or some form of engagement otherwise they'll look elsewhere for their needs. ... more

Product Marketing

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Information Technology

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