Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
James Davidson
Vice President Digital & Community Strategy,
7Summits
30 points
As Vice President of Digital & Community Strategy at 7Summits my role is involves working with our clients to understand they business opportunities and issues to develop successful social business strategies and interactive programs. This requires learning a customer’s business ...
As Vice President of Digital & Community Strategy at 7Summits my role is involves working with our clients to understand they business opportunities and issues to develop successful social business strategies and interactive programs. This requires learning a customer’s business model inside out, auditing their operations, technology platforms and then working collaboratively with them to develop a comprehensive strategy that includes a solution and roadmap that is focused on delivering measurable value that meets both business and audience objectives.
» read more
» read less
Sept. 9, 2011
Sept. 9, 2011
recommends this answer by
Sept. 9, 2011
answered this question
Sept. 9, 2011
answered this question
Sept. 9, 2011
answered this question
Aug. 16, 2011
answered this question
Ultimately most companies miss the opportunity to measure real business value of social media if they simply view it as another marketing channel. Softer external social media measure like share of voice, influence etc... are nice indicators but ... more