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James Oberhausen

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Business Development, Focus

138 points

Business Development at Focus

Inside Sales Associate at ABC-Clio

Legal Intern at Kohn, Kohn, and Collapinto, LLP

Attended UC Santa Barbara for undergraduate degree

Sept. 27, 2011

7 people recommends this answer by Michael Johnston

Should a business ever design their website for a tablet first? When would this be beneficial?

No. I don't think that's a very good idea....But who knows I could be wrong....but usually I'm right! more

Information Technology

Feb. 23, 2011

James Oberhausen is now following Fred Blauer and 5 other people

Feb. 22, 2011

James Oberhausen is now following

Feb. 3, 2011

James Oberhausen recommends this answer by Mark Gillespie

Which active athlete would you use to endorse your brand?

Brian, I don't think one has to be an upstanding citizen to get endorsement deals, but a brand needs to know what it's getting involved with when it signs an athlete. If I'm going to spend millions of dollars to tie my brand to an ... more

Feb. 2, 2011

James Oberhausen asked a question

What is the best way to drive membership to your Linkedin Group?

Linkedin Marketing

Jan. 27, 2011

James Oberhausen asked a question

What is the best way to control spamming on social networks?

Jan. 27, 2011

James Oberhausen recommends this answer by Brian Provost

How will Google's upcoming algorithm changes targeting content farms impact Demand Media?

Depends on how Google wants to solve the problem. Demand probably has the biggest bullseye on its back in terms of public perception, but they are just a symptom of a much broader debate. Google has, IMO, 3 ways to go about doing this:
1. Turn ... more

Jan. 26, 2011

James Oberhausen asked a question

Does anyone have any experience using WebAttract?

Jan. 26, 2011

James Oberhausen recommends this answer by Douglas Millington

Any reason to optimize my site for smaller search engines or should I just concentrate on Google?

Google is still the 800lb gorilla. As of September 2010 Google accounted for 66.1% of all searches with Yahoo at 16.7% and Microsoft at 11.2% according to comScore 2010.
When you combine Yahoo and Microsoft they accounted for 27.9% of searches. Definitely an avenue you ... more

Search Engine Marketing

Search Engine Optimization (SEO) and Strategic Content and Traffic Development

Jan. 26, 2011

James Oberhausen recommends this answer by Kathryn Kilner

Why are all webinars an hour long when business people are busier than ever?

Brian Stark, VP of Corporate Development at BrightTALK, prepared some interesting charts based on BrightTALK's data that show average number of attendees for a webcast by scheduled length of the event and by community. The data shows that average number of live attendees is highest ... more

Jan. 25, 2011

James Oberhausen recommends this answer by Jennifer Wing

Any value in purchasing a SEO program to optimize our website or can we do effectively for free?

There are some great tools that can help one to assess and guide them on instilling better SEO. A lot of them are configured to also compare your site against the sites who are ranked within the top 10 results of search which allows you ... more

Jan. 25, 2011

James Oberhausen recommends this answer by Michael Schmier

Why is President Obama making competitiveness a key theme of his new economy policy?

"Competitiveness" is something every American can relate to. It's part of our "cultural" DNA. Obama can also tie "competitiveness" as a requirement for job creation in the U.S. This then gives him a platform to discuss his more specific initiatives that, in his opinion, promote ... more

Competitiveness

Economic Policy

Jan. 24, 2011

James Oberhausen recommends this answer by Miles Austin

What are your top tips for using Squarespace to build/host an SMB website?

Caty, I hate it when someone rephrases a question that has been asked, and my answer will skirt that approach.
Why Squarespace? It is a nice platform and I have played with it myself.
Some thoughts to have your parents consider about their decision to go ... more

Jan. 24, 2011

James Oberhausen is now following

Jan. 24, 2011

James Oberhausen recommends this answer by Joanne Carry

What are some tips for promoting your booth before a trade show begins?

Many times show organisers will have marketing opportunities available and they will always welcome their exhibitor’s assistance in promoting both the show and their participation.
I would look at putting a web button on your website to advertise you’ll be at the show, or run a ... more

Events and Trade Shows

Public Relations

Trade Show Exhibit

Jan. 24, 2011

James Oberhausen recommends this answer by Miles Austin

Should I build a website or just build a page on a social media site like Facebook?

Wendy, You need a website. You are able to OWN your domain name and maintain full control over it at all times. You do not own your Facebook page (or the other social platforms). They are in control of their policies, layout, what they allow ... more

Jan. 21, 2011

James Oberhausen answered this question

How do you deliver negative feedback in a society where being 'PC' is king?

This question drives at the generational gap between Millennials (Generation Y) and older generations. Millennials are sometimes called the "Trophy Generation" as your question alludes to. They are often characterized as sheltered, encouraged, and praised, even when undeserving. They also can have high expectations for ... more

Human Resources

Employee Evaluations

Jan. 21, 2011

James Oberhausen and 2 other people answered this question

What % of Groupon's you purchase expire before you use them? ~25% for me

I personally have 2 Groupons I'm waiting to use with one quickly approaching expiration.
Groupon calls this "breakage" and it's an interesting selling point for them. Clients know they are getting free exposure, a minimum sales guarantee, a short-term revenue boost, first time customers that ... more

Jan. 20, 2011

James Oberhausen recommends this answer by Jessica Groopman

What is the difference between market research and marketing research?

Many in the field don't actually differentiate between the two. However there are some practitioners that do acknowledge the nuance in definition. While both practices are concerned with systematic data collection, reporting, and analysis of findings as they relate to markets and consumers, the distinction ... more

Market Research

Marketing Research

Jan. 19, 2011

James Oberhausen recommends this answer by Avi Kaye

Would a 4 day workweek with 10 hour days increase or decrease productivity?

My gut feeling would be 'decrease'. People will probably spend more time not working - instead of ten minutes here, ten minutes there, more like half an hour here, half an hour there. With longer working hours, you are either over-confident (I have plenty of ... more

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