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James Patton

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Retail Operations

20 points

My background is diverse, including roles in broadcast media, commercial property management, corporate security and retail operations.

WEB: My Personal Website

July 3, 2011

James Patton recommends this answer by Barbara Lemaire, PhD

What should a social media policy cover?

Social Media Policy should not be taken lightly and consider aligning it along with your core values.
I have a video of a talk I gave on Social Media Policy @ http://www.socialmediamadesimple.info
Any policy that is adopted should be reviewed by a lawyer and you must consider ... more

Human Resources

July 3, 2011

James Patton and 5 other people answered this question

What are your tips for reaching out to bloggers in your industry?

Dave hit the nail on the head. It's reaching out and engaging with other bloggers and those visiting your blogs. As time goes on, spammers are quick to leave comments. Once you weed them out, the real people who are interested in your blog (as ... more

July 3, 2011

James Patton recommends this answer by Jennifer Wing

What is the best quality a marketer should possess to be successful

Patience, with an understanding that success and recognition in the online market does not happen overnight. Only after hard work and a lot of repetition will their efforts show progress. Even then it may be just a little bit of progress. This is of course ... more

July 3, 2011

James Patton and 12 other people answered this question

What is the first steps in building an online presence for a company that only has a website?

There are a number of options. However, from my own experience with sensitive subject matter like hospice, death, funeral homes, I have found blogs to play one of the most significant roles. Search engines seem to like them and if managed correctly, provides more than ... more

Blog Best Practices

Internet Marketing

July 3, 2011

James Patton and 8 other people answered this question

Is blogging still used as a marketing strategy?

Blogging, in my opinion, remains one of the best marketing tools available. Sure, there are other options like Twitter and Facebook, but the ROI is often questionable. Blogging, on the other hand, goes beyond putting up a storefront. It engages the audience, invites them in ... more

Online Marketing

July 3, 2011

James Patton recommends this answer by Bill Bentley

If you could change 1 thing about LinkedIn, what would it be and why?

Create a field for 'looking for work' so those candidates are easily identifiable. Right now you have to guess at that. Some indicate it in their profile texts. Many hide it. There are plenty of people who want to interview candidates who can decide at ... more

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