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Jamie Tawhai

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Consultant / Marketing Student

36 points

Nov. 1, 2011

Jamie Tawhai and 4 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What's the best way to build a connection with a prospect without resorting to a sales pitch?

If you are prospecting someone (side note: I hate the word 'prospecting', but I'm not awake enough to think of another word right now) then think about how 'you' would like to be approached.
If you hate sales pitches, then what 'does' engage you?
I find ... more

Nov. 1, 2011

Jamie Tawhai and 46 other people answered this question at this roundtable

Customer 2.0 Is Mad as Hell [11/3 @ 11 am]

Are face-to-face conversations still the most powerful way to connect with a prospect?

I think it can be the most powerful way to disconnect from a prospect. Let me explain.
You can't hide behind an email or a letter. You don't have the time to formulate the most effective response or use the right words. There's nothing wrong ... more

Aug. 24, 2011

Jamie Tawhai and 25 other people answered this question

Steve Jobs has resigned. What do you think this means for the future of Apple?

Andrew makes a good point, and one I want to elborate on also.
"[Steve Jobs] has/had a cult legend status at Apple and within the industry that is unmatched by anyone else at Apple".
The important distinction here is the term "industry". His departure will be ... more

Information Technology

Aug. 24, 2011

Jamie Tawhai and 4 other people answered this question

Is it possible to consistently and repeatedly create customer "delight"? If so, how? If not, why?

It is possible to do so with consistency, but there always exceptions that will break the rule.
There is a term that I have seen twice in these posts, and I believe it sums up the best approach. A company must "strive" to create delight ... more

Customer Service

Customer Delight

Aug. 24, 2011

Jamie Tawhai and 5 other people answered this question

Is it practical to try to put a dollar value on your social media fans and followers? Why/why not?

That's right, time is a resource that people don't like to waste, and you could use return on time as another measure of value.
Although it is useful to stay informed of the latest social media such as Google+ or whatever, I believe that is ... more

Aug. 24, 2011

Jamie Tawhai and 9 other people answered this question

SEO question: Is it worth optimizing your site for more than just Google? Do Yahoo and Bing matter?

Are you talking about Google the search engine, or Google the company? Because one is just a processor of a milliion calculations, and the other is aiming to make searches more relevant to the user by programming those calculations.
Look at Google's +1 response to ... more

Information Technology

Aug. 24, 2011

Jamie Tawhai and 5 other people answered this question

Have the London riots showed us two sides of social networking?

The riots showed two sides of human nature; social networking was just another tool in the whole spectacle. It would be like asking if the riots have shown us another side of baseball bats - that they can be used to smash windows and hurt ... more

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Email Marketing

Information Technology

Online Marketing

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