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Jamie Wallace

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Content Strategist and Writer, Suddenly Marketing

166 points

Jamie Wallace helps brands build profitable customer relationships through content marketing. From website copy and e-books to blog posts, social content, and webinars, she helps her clients reach more prospects, establish expertise, create conversations, and inspire customer loyalty.

In addition ...

Jamie Wallace helps brands build profitable customer relationships through content marketing. From website copy and e-books to blog posts, social content, and webinars, she helps her clients reach more prospects, establish expertise, create conversations, and inspire customer loyalty.

In addition to her "hands-on" strategic and writing services, she also offers consulting and training for her more DIY clients.

She believes in marketing that is clear, focused, and human. She believes in working relationships that are open, collaborative, and fun.

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WEB: Savvy B2B Marketing

Nov. 1, 2011

Jamie Wallace and 14 other people answered this question

Is it possible to run a 100% virtual office?

Hi, Shaleen! I hadn't come across Google Hangout yet, but it looks like it could be a fun little diversion. In my experience, however, spontaneous conversations seem to work best for building team camaraderie. The people I've worked with are more likely to share something ... more

Oct. 14, 2011

Jamie Wallace and 4 other people answered this question at this roundtable

Community Management: Practical Lessons From the Field [10/11 @ 11 am]

Aside from hard skills like content creation, what are the most important soft skills effective Community Managers possess? Patience? Humour? Empathy?

Lots to "chew" on there, Juliette! :)
Here's to integrating your "highest sense of right" into business as well as personal endeavors. more

Customer Service

Sept. 7, 2011

Jamie Wallace commented on this post

David vs. Goliath: The Power of 1 Unhappy Customer

I love this story. Social media channels really have leveled the playing field for the "little guys" (often customers!).
I wrote about a related concept on a much smaller scale : http://www.suddenlymarketing.com/social-media-reality-check-you-need-to-under...
It's a lesson that businesses of all types and sizes need to learn ... more

Sept. 7, 2011

Jamie Wallace is now following Leslie Whittaker and 7 other people

Sept. 7, 2011

Jamie Wallace and 4 other people answered this question

When should you put a picture with your blog posts?

I always include an image with each blog post. For me, it's part of making the best presentation possible. Adding images is extra work (Sometimes, I swear I spend more time sourcing the "just right" image than I do writing the post!), but I think ... more

Aug. 26, 2011

Jamie Wallace answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What are the best ways for companies to truly engage with their fans and followers on social media?

Make it about them, not you.
Too often, I see brands using social media as simply another broadcasting channel. To really get the most out of social you need to find ways to inspire your fans and followers to participate in the conversations, events, and ... more

Engagement Marketing

Aug. 5, 2011

Jamie Wallace and 7 other people answered this question

Why is it so important to tell a story with your content marketing?

Because people relate to stories which means ...
... people remember stories which helps ...
... people share stories.
Story is how we process everything that happens to us. By using the language of story in your content marketing, you make it easy for people to step ... more

Content Marketing

Marketing Strategies

Aug. 4, 2011

Jamie Wallace answered this question

What currently is your biggest challenge with content marketing?

Content Creation

July 23, 2011

Jamie Wallace and 3 other people answered this question

What are some fun and creative ways to re purpose your content?

Thanks, Ann. Love the "circle of life" image ... though now I have a vision of you on a cliff holding up a lion cub. ;) more

Content Marketing

July 22, 2011

Jamie Wallace and 1 other person answered this question

What are your tips for getting the word out about a blog that you just started?

Hi, Lauren. This is a question that I get asked all the time. Although there are a lot of great technical tools that can help a new blogger find and target an audience, there is no silver bullet to jump start the process.
My advice ... more

Marketing Strategies

July 22, 2011

Jamie Wallace and 3 other people answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

How long should a blog post be?

I agree with Matt and Rebecca and would add that size matters, but only in context, not comparison to others. The only way to answer the question accurately is to ask your readers. You don't need to ask them outright - just pay attention to ... more

General Management

B2B Marketing Week

July 22, 2011

Jamie Wallace and 4 other people answered this question at this roundtable

Successful Strategies in B2B Social Media [7/21 @ 11 am]

Are companies that refuse to engage in social media facing extinction?

I think you have to take this hyperbolic statement with a grain of salt - especially considering the source (Brian Solis, author of the book, Engage).
Though I believe that almost any business can reap the benefits of social, I don't believe it's a do-or-die ... more

Online Presence

June 29, 2011

Jamie Wallace recommends this answer by Howard Sewell

Is it possible to have inbound marketing without some kind of marketing outreach?

Great question. The technical answer, is, I believe, yes: you can have inbound marketing without any kind of outreach. Would doing so be practical or advisable? Not really. But it’s certainly possible.
As Dharmesh points out, you could load up a Website with white papers, ... more

Inbound Marketing

Outbound Marketing

June 27, 2011

Jamie Wallace and 6 other people answered this question

Is blogging a crucial part of inbound marketing for B2B?

A resounding "YES!" from this side of the room.
In addition to the great reasons listed by other respondents, blogging is an excellent way to keep consistently in touch with your audience while providing them - if you're doing it properly - with a valuable ... more

Inbound Marketing

June 17, 2011

Jamie Wallace and 4 other people answered this question at this roundtable

Secrets to Webinar Success [6/16 @ 11 am]

How do you foster interactivity on a webinar?

I agree with Patricia that contests or even non-reward competitions can help to keep people engaged. You can also use tactics like in-line polls (available on many webinar platforms) to poll your audience in real-time - letting them direct the conversation with their responses. In ... more

Event Marketing

June 17, 2011

Jamie Wallace and 3 other people answered this question at this roundtable

Secrets to Webinar Success [6/16 @ 11 am]

Do you still include a sales pitch in your webinars?

I am also in agreement that a webinar is no place for a sales pitch (thanks for paraphrasing, Howard, you saved me the extra typing!) :)
However, I do think that every webinar should include a simple and easy-to-follow call-to-action. So many times, I see ... more

Event Marketing

June 17, 2011

Jamie Wallace and 3 other people answered this question at this roundtable

Secrets to Webinar Success [6/16 @ 11 am]

What is a recommended length for a webinar?

Hi, Leisl!
I'm going to jump on the bandwagon and say that 40 min w/optional Q&A time is a pretty good average to aim for. People will block out an hour for an event, but it's nice to give them a little "wiggle room."
Although ... more

Event Marketing

June 16, 2011

Jamie Wallace is speaking at this roundtable

Secrets to Webinar Success

Event Marketing

Following 11 Topics

Brand Management

Community Building

Customer Service

Email Marketing

Inbound Marketing

Online Marketing

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Social Media Marketing

Following 18 People

Followed by 38 People

Knowledgeable in 23 Topics

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Content Marketing

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Marketing Strategies

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Online Marketing

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Customer Service

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Content Creation

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Inbound Marketing

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Social Media Marketing

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General Management

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Public Relations

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Community Management

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Community Building

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B2B Marketing Week

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