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Jaren Green
Partner,
Full Process Marketing, LLC
0 points
15 years online marketing strategy and team management - My experience is in using analytics to make decisions, especially for online lead generation, ecommerce, and long-tail SEO. And in guiding web specialists who bridge the gap between IT and Marketing. Before that: 10 years traditional marketing, advertising, and copywriting.
A target audience might contain many personas including window shoppers, hobbyists, people without budgets, and some buyers. In a recent blog article, I recommend that we focus only on the buyers. Ardath was quick to offer an ... more