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Jason Ball
Persuasion Architect,
Twelfth Day
-2 points
I help B2B and technology marketers achieve their most challenging objectives. I do this with seductive copy, effective strategy and flawless execution. You can learn more about me either on LinkedIn or via my website – www.12thday.co.uk
Jan. 27, 2012
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Stephanie Tilton
Jan. 27, 2012
Jason Ball
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4 other people
answered this question at this roundtable
Content Marketing: Vendors as Publishers
[1/26 @ 11 am]
What will change in content marketing in 2012?
Companies will become more systematic about how they create and deploy content over the year. They'll understand how top-level themes should cascade down into quarterly stories and resources. And they'll be more active in atomising their content into multiple formats to suit individual media and ... more
Nov. 23, 2011
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