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Jay Chambers

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Director, Jaymail Email Marketing

230 points

Jay is Managing Director at Jaymail Email Marketing Agency.

Jaymail provides full service email marketing management - so you can put in place an excellent long term strategy even with a smaller budget.

Feb. 15, 2011

Jay Chambers and 6 other people answered this question

When are you the most productive? Morning? Afternoon? Night?

Alyssa - wow really?! Don't think i have ever heard anyone up so early, even breakfast TV hosts are only up at 3-4! What time are you usually in bed?
Gary - I'll have to give power-napping a try! more

General Management

Feb. 15, 2011

Jay Chambers and 5 other people answered this question

What are some common mistakes made when doing testing for email marketing?

Andrew makes a great point here.
For instance, one of my clients is a large property portal. We are seeing some great results with simple, 90% text emails.
It is hard for us to imagine this to be the case, after sending the typical image heavy real ... more

Email Marketing

Email Marketing Campaigns

Feb. 14, 2011

Jay Chambers recommends this answer by Luke Glasner

What would you rather have 10,000 likes on Facebook or 10,000 email address?

Hi Andrew,
I would take 10,000 (valid) email addresses over 10,000 likes any day. Sure, there have been numerous studies that show people that like a brand on Facebook are more likely to buy from that brand, but without those promo emails they would not have ... more

Email Integration

Email Marketing

Feb. 8, 2011

Jay Chambers and 9 other people answered this question

What would you consider to be a successful open rate for your email marketing campaigns?

I think 20% is a fair aim. I have run campaigns across many verticals and for an engaged opt in list - I am averaging this number.
If open rates are dropping it is a warning. One of my clients slipped into sub 10% opens so ... more

Email Marketing

Email Marketing Campaigns

Email Open Rate

Feb. 7, 2011

Jay Chambers and 5 other people answered this question

Best Email Marketing solution for small businesses with limited budgets?

Mailchimp is excellent.
iContact is fairly good too.
(I use both)
But if cost and usability are the key deciding points, you cannot beat mad mimi.
Their unlimited sending plan to 10k subscribers is a whopping $36 p/m, and it is a cool interface and easy to use for ... more

Email Marketing

Feb. 4, 2011

Jay Chambers recommends this answer by Andrew Kordek

How long does it take you to create a marketing email, from concept/kickoff to send?

There are 3 sets of questions here. First is the concept which could takes weeks depending on the organization and their internal politics and levels of approval for it. Once its decided upon, then it can go to creative and depending the complexity could take ... more

Email Marketing

Feb. 3, 2011

Jay Chambers and 2 other people answered this question

What are some examples of trust building elements to put on your subscription pages?

1. Social proof - e.g Join 10,000 happy subscribers.....
2. Friendly welcoming images - images of people often work well.
3. Testimonials - A biggie. Show off your credentials, skills, press mentions, happy customers.
4. Good usable design - make the design clean, pleasing, and easy to ... more

Email Marketing

Email Marketing Strategies

Jan. 10, 2011

Jay Chambers recommends this answer by Alan Borecki

Why is my website ranking on google without the www.?

It's possible that it is affecting SEO. Make sure that you have a 301 and not a 302 redirect (the latter is only a temporary redirect and google may index both versions of your site, which could be your problem). Try adding the code manually ... more

Search Engine Opimization Services

Jan. 7, 2011

Jay Chambers recommends this answer by Andy Thorpe

What are reactivation campaigns in terms of email marketing?

As inboxes are getting more and more accurate (and picky) on trying to get users the emails that they want easily, the senders that get interacted with the most get in the top and everything else that passes the spam filter goes in a pit ... more

Email Marketing

Email Marketing Campaign

Email Marketing Tactics

Jan. 6, 2011

Jay Chambers recommends this answer by Anna Yeaman

Top Email Marketing Thought Leaders and Influencers to Track in 2011?

The first two email blogs I started reading were, The Retail Email Blog by Chad White and Mark Brownlow's Email Marketing Reports. So big +1 for them.
I greatly enjoy and find value in Dylan's Email Wars blog. I try and read every post by ... more

Email Marketing

Email Marketing Campaigns

Jan. 4, 2011

Jay Chambers and 5 other people answered this question

Why are links in email marketing important?

Links are important to guide your prospects along the path to action.
If you are a retailer, you may wish to link to a product that you in turn want your prospect to buy. If you do not link to the product, you are left hoping ... more

Email Marketing

Email Marketing Strategies

Dec. 28, 2010

Jay Chambers and 4 other people answered this question

How have you developed your opt-in strategy?

One tip may be to use a staged process. For instance:
• Have a sign up box on page one that asks only for email address
• Once submitted, the email is 'banked', but the following page asks for further info to help you target your ... more

Email Marketing

Marketing Automation

Marketing Strategy

Dec. 21, 2010

Jay Chambers and 4 other people answered this question

Social media to email marketing?

There is a way to export your facebook contacts to a csv list:
http://www.labnol.org/internet/export-email-addresses-from-facebook/12970/
Only think this works for friends of a person, not 'likes' of a page however.
Hope it helps,
Jay Chambers
Jaymail Email Marketing
http://www.jaymail.net more

Email Marketing

Social Business Strategy

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